Why do people give?
From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.
Episodes
19 episodes
The one where we discuss what donors tell us about why they give with Amber Nathan
Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of...
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Season 2
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Episode 11
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1:01:56
The second part of our Regular Giving discussion
If you’re looking for deeper insights into what’s working (and what’s not) in regular giving, Giles Pegram and I are back with Part Two of our deep dive into all things RG on this new episode of Two Ps on a Pod.Here’s what we’re coverin...
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Season 2
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Episode 10
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55:12
The one where we discuss Regular Giving
🎙️ In Today's Episode: A Deep Dive into Regular GivingJoin us as we explore the fascinating subject of Regular Giving (RG) – from its origins in religious tithing to products like child sponsorship and RoomSponsor. Discover how RG has b...
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Season 2
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Episode 9
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1:05:42
Why rebranding for the wrong reasons can cause more harm than good
Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That's one of the points made by Michael Birkin, our Guest on Tw...
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Season 2
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Episode 8
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48:15
Why has Relationship Fundraising Failed? With Ken Burnett
I'm back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today's episode you'll hear that we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraisi...
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Season 2
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Episode 7
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1:00:52
Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross
In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross.In a wide-ranging discussion, we consider the rights and (mainly) wrongs of transactional fundraising, we...
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Season 2
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Episode 6
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1:00:06
How do you learn what's the best thing to do in fundraising?
In our latest podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money.One of the problems that we face in the sector is the huge amount of information that’...
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Season 2
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Episode 5
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52:21
Interview with Sir Peter Wanless, CEO of NSPCC
I’m pleased to be able to share Episode 2 of 'Two Ps on a Pod' with Giles Pegram CBE, where we had an incredible conversation with
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Season 2
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Episode 4
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1:02:30
The introduction to Two Ps on a Pod
I've got something special for you today!Over the past few years, I've recorded several Why Do People Give? podcasts with Giles Pegram CBE, which have always been well recieved. We've typically discussed specific issues affecting the se...
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Season 2
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Episode 3
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1:01:24
The missing £5 billion one with Giles Pegram
Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion. I'm joined today by fundraising cons...
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Season 2
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Episode 2
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54:53
The Donor Participation Project with Louis Diez
Today's podcast features Louis Diez, the founder of the Donor Participation Project (DPP).Louis set up the DPP with a single goal – to try to reverse the decline in the number of people giving to charit...
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Season 2
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Episode 1
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34:49
Why do people give? The supporter experience podcast with Giles Pegram.
It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram.Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spo...
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Season 1
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Episode 8
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42:20
The Legacy one with Richard Radcliffe
With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richard Radcliffe.Richard has been a fundraiser for over 40 years and for most...
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Season 1
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Episode 7
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52:54
Talking to donors during the Coronavirus crisis with Amber Nathan
Today, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor at...
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Season 1
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Episode 6
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30:19
The Coronavirus special with Giles Pegram
This is unprecedented territory for fundraisers. Few of us will have experienced anything like this.To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be u...
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Season 1
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Episode 5
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49:55
The Mid-Level one with Angela Cluff
This is a must-listen for anyone interested in mid-level donors. It's actually a must-listen for everyone, but particularly for those with mid-level donors within their remit.Angela Cluff started out her career at the British Heart Found...
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Season 1
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Episode 4
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1:03:11
The one with Lyndall Stein
Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African National Congress when Nelson Mandela was still in prison. She then went on to work fo...
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Season 1
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Episode 3
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1:14:38
The one with Ken Burnett
This was another treat for me. Ken remains a huge influence on my thinking and this is the first time I’ve been able to dig into who and what influenced him.We kick off with a history of ActionAid. Ken shows how an open mind and the impl...
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Season 1
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Episode 2
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1:16:17
The one with Giles Pegram
Giles is one of the most successful fundraisers I know. He dramatically changed the fortunes of the NSPCC over the course of three decades, taking them from an income of under £5 million with reserves that would keep them going for just two mon...
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Season 1
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Episode 1
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1:22:18