Private Equity & MSOs: What's Next For Aesthetic Practice Owners in 2025?

In this episode of the TUSK Practice Sales Podcast, host Kevin Cumbus, President & Founder of TUSK Practice Sales, is joined by Josh Swearingen, Director at TUSK Practice Sales, and Brian Colao, Member & Director of Dykema’s DSO Group, to dive deep into the latest trends shaping the M&A landscape for dermatology, plastic surgery, and medical aesthetic practices.

With consolidation accelerating across these specialties, our expert guests break down key drivers of practice valuations, evolving buyer sentiment, and what practice owners need to know before selling. Josh Swearingen shares his perspective as a sell-side representative, offering firsthand insights into what medical aesthetic, plastic surgery, and dermatology practice owners can expect in today’s market. Meanwhile, Brian Colao brings a legal lens to the discussion, detailing how deal negotiations are evolving on the litigation front and what pitfalls to avoid when structuring agreements.

From lessons learned in other consolidated industries to practical advice on maximizing your practice’s value, this episode is packed with must-know information for any owner considering selling their practice in 2025.