B2B Craftworks
Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
Podcasting since 2020 • 55 episodes
B2B Craftworks
Latest Episodes
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *Learn more about E...
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34:46
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagrani...
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34:37
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contact
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29:06
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). ...
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16:24
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :). See...
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6:27