Courage & Clarity
These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!
Courage & Clarity
139: No More Avoiding Objections: How Melody Reignited Her Group Program Sales
Melody Wilding launched her group program back in 2020 using Steph’s (now retired course), Crickets to Customers.
Since then, over 500 people have joined her group program.
But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder.
Melody realized she needed a new approach to selling. One that embraced objections, spoke directly to the transformation people wanted, and brought real connection back into her launches. That’s where Sold Out Group Programs came in.
In this powerful conversation, Melody returns to where it all began, now as a bestselling author and multi-six-figure business owner, to share how she reignited momentum and confidence in a changed market.
We dive into:
- What happens when you're doing “all the right things” (webinars, emails, promos)... but missing the conversations that actually convert
- How Melody went from resisting objections to welcoming them
- Why strengthening her mindset around the value of her offer was the key to selling it more confidently
- What it’s really like to be a high-level client inside a group coaching experience (and why it’s been exactly what she needed to scale)
This is a masterclass in staying power: from launching a program five years ago to selling it out again and again in today’s market.
Free on-demand sales training: 3 Simple Steps to Make a Sale in 24 hours
Sign up here: https://stephcrowder.com/sdsclass