Courage & Clarity
These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!
Episodes
212 episodes
212: "The Ick Test": 1 Step to Go From Gross to Aligned Selling
In this episode, Steph unpacks the "ick": that visceral, gross, out-of-alignment feeling that creeps in when you're selling, and walks through the single shift that turns it around. She breaks down the three specific moments where the ick shows...
211: From 6 to 41 (How I Turned Around a Failing Launch)
In this Walk & Talk style episode, Steph breaks down the real numbers and the real mindset shift behind a launch that started with just six sales and ended with 41 paying clients for her 30-Day First Clients Fast Track. She walks through th...
210: How to Prepare for Rapid Success (Strategy vs. Mindset, AI vs.Original Thought, & Winning in This Era)
Steph unpacks a pattern she's watching play out in real time: the online business world skipping mindset work in favor of pure strategy, and why that's setting people up for the same crash she lived through after her own rapid success in 2020-2...
209: Improvise, Adapt & Overcome
This week's episode is a different kind of story. Steph and her family spent Labor Day weekend at a YMCA family camp, something her husband grew up doing every year and always called one of his top childhood memories. Steph never fully understo...
208: 30 Day Magic: How Messy Reps Get You Results
Steph just finished 30 straight days of posting on Instagram, and she is the first to tell you it was not her best work. Some posts got four likes. Some went mini viral. And by the end of it, 135 new people had walked through her doors.I...
207: The 4 Reasons Your Offer Isn't Getting You Clients
In this episode, Steph breaks down the four offer problems that quietly block client flow, and how to audit yourself against each one. This is the hand to hand combat side of selling, no funnels, no ads, no launch strategy required.If yo...
206: Get 1-3 Clients in 30 Days
Steph breaks down the exact framework she built for clients who wanted to make their entire mastermind investment back in 30 days or less, the same system that helped clients sign three and five new clients in a single month. She walks through ...
205: The Time Audit That Gave Me 10 Hours Back
Steph is kicking off the school year with a topic she's been coaching her clients on nonstop this year: time.In this episode, Steph gets real about the time stories she used to tell herself, the ones that kept her stuck believing more ti...
204: On Data & Delusion
Steph unpacks a concept that came to her mid-launch: the balance between data and delusion. Data keeps us honest and pulls emotion out of our decisions. Ot's critical, and Steph is the first to insist you know your numbers. But there's a sneaky...
203: Where You Left Off
In this episode, Steph opens from the side of a lake with her kids in the water, then hands the mic to an episode from the archives that she has been sending clients to on repeat. It was originally episode 15, recorded when she came back to bus...
202: (SECOND HALF SERIES) Getting Traffic vs. Getting Clients
In this final episode of her Second Half Series, Steph pulls back the curtain on the audience growth myth that keeps talented entrepreneurs stuck. Here's the truth: a viral moment with no plan behind it can still add up to exactly $0. She's coa...
201: (SECOND HALF SERIES) Stand Out When *Everyone* is Selling This Fall
This is Day 4 of Steph's Second Half Series, where she walks through the five things she'd inspect first if you were her client and told her you wanted to double your results before the year ends. Today she's into the one that quietly makes or ...
200: (SECOND HALF SERIES) How to CLOSE More Sales: 5 Things No One Else Told You
This is Day 3 of Steph's five-part daily series on finishing this year stronger than you started, and it also happens to be episode 200, a milestone worth marking. Today Steph gets brass tacks on the sales fundamentals she'd inspect first if sh...
199: (SECOND HALF SERIES) Too Many Offers, Not Enough Sales
This is Day 2 of Steph's five-part daily series on finishing this year stronger than you started, and today she's making the case for radical simplicity.Steph breaks down why more offers feel safer but perform worse, the finite-energy ma...
198: (SECOND HALF SERIES) The Mistake Everyone Makes in July
This is Day 1 of a brand new five-part pop-up series, dropping every day this week, built around one idea: what if the back half of your year was stronger than the front half? Not by working harder, but by finally flying with a flight plan....
197: ANNOUNCEMENT: My First In-Person EVENT!
In this episode, Steph shares her biggest announcement yet. She's hosting her very first live, in-person event for the Sold Out Group Programs Mastermind, happening this October right in her hometown of Louisville, Kentucky.If you've eve...
196: For The Ones Who Are Going For It
Steph breaks down exactly who she's calling into Sold Out Group Programs Mastermind: the person who's already good at what they do, who knows they can help people, and who doesn't need convincing, just permission to go all in. Wheth...
195: What Everyone Gets Wrong About the Messy Middle of Business
In this episode, Steph gets real about a stage of business that almost nobody talks about, but nearly every coach and entrepreneur has lived through it: the messy middle.If you've ever felt like you're doing 80% of the right things and s...
194: Lowest Launch Ever to Best in 5 Years: 3 Surprising Changes that Helped Melinda Smash Her Enrollment
In this episode, Steph sits down with Sold Out Group Programs client and Egyptologist Dr. Melinda Nelson-Hurst of Voices of Ancient Egypt, who turned her lowest launch ever into her best results in five years.Melinda didn't blow it all u...
193: Everything I Lost By Only "Selling Sometimes" - And How I'm Fixing It This Year
Steph calls it "sales hygiene." And she'll be the first to admit she hasn't been practicing it.In this episode, she's pulling back the curtain on the hidden cost of only selling sometimes, and what she's doing differently this year.
192: Sell the Most by Doing the Least
In this episode, Steph breaks down what she calls the Container Store Problem — the trap of chasing new systems, new funnels, and new strategies before you've done the real work of figuring out what actually sells.The experts with the mo...
191: Summer Lock-In: How to Have Strong Sales in June & July
Summer is not the time to take your foot off the gas. It just feels that way.In this episode, Steph makes the case for why summer is actually one of the best times to sell, shares the mindset shift that turns "everyone's on vacation" int...
190: "But I Feel Desperate!" How to Ditch Convincing Energy and Sell From Total Conviction Instead
So you find yourself over-explaining, over-answering, and just generally feeling like you're having to DRAG people toward a "yes" when you're selling. You're not alone, and Steph has a hot take you didn't see coming.In this episode, Step...
189: Iceberg Ideas: The Hidden Cost of "Quick" Projects
There's a sneaky new way entrepreneurs are avoiding the work that actually grows a business, and it feels incredibly productive while it's happening.Steph calls it the iceberg idea trap, and AI is the latest and most seductive version of...
188: How I Signed 18 New Clients in One Launch (With Zero Re-signs and a Construction Zone for an Office)
In this episode, Steph walks you through the launch that changed how she thinks about what's possible, including why she scrapped her webinar for a five-day summit, the counterintuitive strategy that had people selling themselves, and the minds...