Courage & Clarity
These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!
Courage & Clarity
143: (Part 1) Behind the Scenes of My Boldest Launch Yet (with Claire Pells)
Launch debrief lovers, this one is for you!
In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.
I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.
Together, we dive into:
- Why launch debriefs are non-negotiable (and how to make them less tedious)
- The real story behind skipping a spring launch
- How a simple pay-in-full bonus drove 75–80% of sales
- The polarizing topic of payment plan pricing (we go there!)
- What it’s like to go into a launch with zero renewals...and still aim high
- Setting “Good / Better / Best” goals (and showing up for the stretch version of yourself)
This episode is raw, real, and filled with practical insights.
🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2.
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