143: (Part 1) Behind the Scenes of My Boldest Launch Yet (with Claire Pells)

Launch debrief lovers, this one is for you!

In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.

I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.

Together, we dive into:

• Why launch debriefs are non-negotiable (and how to make them less tedious)
• The real story behind skipping a spring launch
• How a simple pay-in-full bonus drove 75–80% of sales
• The polarizing topic of payment plan pricing (we go there!)
• What it’s like to go into a launch with zero renewals...and still aim high
• Setting “Good / Better / Best” goals (and showing up for the stretch version of yourself)

This episode is raw, real, and filled with practical insights.

🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2.

Apply for the Sold Out Group Programs mastermind! --> http://stephcrowder.com/sogp

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THE SOLD OUT GROUP PROGRAMS MASTERMIND IS OPEN FOR ENROLLMENT:

Read all the details & apply right here

This 12 month mastermind is designed to help you:
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✔️ accelerate your growth with a sales process that brings in 5-6 figures in 5-6 weeks
✔️ create magnetic messaging fueled by money-making activities
✔️ SELL OUT your offers (group OR 1:1) year-round with repeatable, sustainable systems

Connect with Steph

Instagram: @heystephcrowder