Courage & Clarity

145: Not Excited For Your Launch? Here's What to Do

Let’s talk about something no one really prepares you for in business…

What happens when you don’t feel excited to launch?

You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy.

It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either.

In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs.

It flips the script on “excitement = success” and opens the door to something even more magnetic.

You’ll hear:

  • Why “not being excited” doesn’t mean something’s wrong
  • What to do instead of forcing yourself into fake enthusiasm
  • How grounded, steady energy might be exactly what your clients need
  • Why your plan should never depend on your mood

If you’ve launched something more than once (and plan to do it again), this episode will help you show up with confidence (even when you’re not riding a wave of launch adrenaline).

Apply for the Sold Out Group Programs mastermind! --> http://stephcrowder.com/sogp

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THE SOLD OUT GROUP PROGRAMS MASTERMIND IS OPEN FOR ENROLLMENT:

Read all the details & apply right here

This 12 month mastermind is designed to help you:

✔️ accelerate your growth with a sales process that brings in 5-6 figures in 5-6 weeks
✔️ create magnetic messaging fueled by money-making activities
✔️ SELL OUT your offers (group OR 1:1) year-round with repeatable, sustainable systems

Connect with Steph

Instagram: @heystephcrowder