Courage & Clarity
These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!
Courage & Clarity
168: Pitchfork Marketing & Ending the "Anti-Coach Era"
In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting.
If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claims to expose.
This conversation is a must-listen if you've ever thought:
"Am I charging too much?
What if people think I'm a scam?"
"Maybe I should lower my prices so I don't upset anyone."
"I don't want to end up getting canceled."
Steph shares her own costly experience of shrinking back from a $80K job because she fell for this narrative, and why 2026 needs to be the year we stop telling women to stay small.
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Year on the Wall 2026 Training (REPLAY + WORKBOOK)
http://yearonthewall.com/
Free Sales Training: 3 Simple Steps to Make a Sale in 24 hours
https://stephcrowder.com/sdsclass
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Connect with Steph
Instagram: @heystephcrowder