The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Latest Episodes
Why People Don’t Change (And What Great Leaders Do Instead)
Episode 339: In this episode, Vonda and Lori explore a surprising truth about leadership: knowing better doesn’t always mean doing better. Drawing from recent research on behavior change, Lori unpacks why people resist advice, stru...
Behind the Blooms: How the American Floral Endowment Supports Every Florist
Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day.In this episode, Vonda and Lori sit down with Debi Chedester, Executive ...
Blossoms & Bourbon: How Mark Frye Built a Floral Brand, a Business & a Global Audience
Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist to lumber salesman… to owning a flower shop for over 30 years.Mark shares ...
When Your Dream Job Doesn’t Feel Right Anymore: Career Clarity & Courage in the Floral Industry
Episode 336: What happens when the dream you’ve been working toward for 20 years suddenly doesn’t feel right anymore?In this episode, we sit down with Kate Delaney from the Society of American Florists to talk about leadership, ca...
What Sticks With You: Grandbabies, Mentors & the Lessons That Last
Episode 335: This week, Lori is back and fresh off one of the most meaningful experiences of her life: meeting her new grandson.As the conversation unfolds, what starts with sweet stories of new life and family quickly turns...