The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Tips to Increase Sympathy Sales in Your Floral Business
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Episode 119: Vonda and Lori are joined by Audrey Kristoff, Product Manager at Flower Clique, to chat about sympathy sales. We recently hosted a webinar for FC members only and shared facts about trends in the funeral business (available from National Funeral Directors Association website) as well as tips on how to increase sales in your store. In the webinar Ralph Giordano AIFD from Giordano's Floral Creations and Trish Engle from K'nees Florist in Moline, IL, both Flower Clique members, shared their tips that have gained them a major increase in their overall flower sales.
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