Episode 068: When it comes to online search marketing methods to generate traffic to your website, there's SEO (Search Engine Optimization) and PPC (Pay for Click). Vonda and Lori share snippets from a Flower Clique members session with Ryan Freeman from Strider where he explains what they are, how they work, if you need one or both and how you can measure the results. If you've had calls telling you it's a "must have" for your business, educate yourself first ~ so you can make an educated decision.
Upcoming Teleflora webinar with Jerome Raska AIFD, AAF, PFCI, CFD and Vonda LaFever AIFD, CFD, PFCI https://us02web.zoom.us/webinar/register/7016179222924/WN_LAUzuwX1RQi-2KsjEOS-WA
If you missed it you can view on YouTube: https://www.youtube.com/channel/UC0jY2lMYPtHf842TTXAtreA
Ryan Freeman at Strider if you would like to learn more (no cost)
Email: ryan@striderseo.com
Website: StriderSEO.com
Schedule a call: https://calendly.com/therkf
Flower Prep School to teach a delivery driver with a desire to be a floral designer
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
Episode 068: When it comes to online search marketing methods to generate traffic to your website, there's SEO (Search Engine Optimization) and PPC (Pay for Click). Vonda and Lori share snippets from a Flower Clique members session with Ryan Freeman from Strider where he explains what they are, how they work, if you need one or both and how you can measure the results. If you've had calls telling you it's a "must have" for your business, educate yourself first ~ so you can make an educated decision.
Upcoming Teleflora webinar with Jerome Raska AIFD, AAF, PFCI, CFD and Vonda LaFever AIFD, CFD, PFCI https://us02web.zoom.us/webinar/register/7016179222924/WN_LAUzuwX1RQi-2KsjEOS-WA
If you missed it you can view on YouTube: https://www.youtube.com/channel/UC0jY2lMYPtHf842TTXAtreA
Ryan Freeman at Strider if you would like to learn more (no cost)
Email: ryan@striderseo.com
Website: StriderSEO.com
Schedule a call: https://calendly.com/therkf
Flower Prep School to teach a delivery driver with a desire to be a floral designer
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
But guaranteed. If I'm ranking number one, someone else is doing some work. So it's a race that never ends. So you can keep moving and stay at the front of that race or stand around and let someone else pass you. Welcome to the business and
Speaker 2:Pleasure of flowers. We're your hosts and Lori Wilson. And we believe that business and Ben are a perfect combination. Kind of like us. Wanda, Lori, I have a really important question for you. Oh my gosh. Okay. I'm ready. What, how were the deviled eggs at Easter? Oh my God. You were in charge. You told us. And I said, I am going to check back in with you on the deviled eggs. So I debated on whether to go like old school or do you know, brand new. And I decided, keep it traditional. Lori, stay focused. Don't go off the board. Yeah. Stay in your lane, stay in your lane. And I made them the way my mama used to make them and my grandma. Oh, I will tell you when it was cleanup time, my uncle Danny does all the cleanup. You know, we were putting foods awake. There was one little devil dog left and I saw him pick it up. He had a little tiny container, put it in there, put it in the frigerator before any of the kids saw it. Cause the kids would have eaten it. Yeah. Everybody loved him. Very good. I'm so happy. You will be invited to do it again next year. Yes, I hope so. I hope so. Here's the other thing to me, devil things are one of those things that you're like, why don't I make these more and why do I only kind of like Turkey? Why don't I eat Turkey more? Why see only on Thanksgiving, like why is that a thing? So anyway, thanks for asking Fonda. Yeah. Well it's an important question. And everybody was wondering, sure. People were on pins and needles. Yes. Are they are well, speaking of pins and needles, I guess it's really pins and needles, but you know, one of the most asked questions and we always are going to talk about what's trending, right? Yes. Is what is the difference between SEO and pay per click or what's what's all this verbiage mean? Yes, I agree. Verbiage is the word it's, it's very confusing to me. It is, you said, stay in my lane. It is not in my lane. It's like a detour away down another road, but we had a webinar this week for our members to bring them little special guests and we decided it was so good. We're going play part of it. Not the whole thing. Right. Part of it as our podcast. Yes. And, and it's Ryan Freeman and he's the president of Strider. And he was in one of our early episodes we interviewed. He was, so that was great. And he has adapted the word clicker now. So we're really proud. He came on board quickly, quickly, right after, right after you marketed that he liked the clicker or you liked it. Yeah. So let's just listen to how Ryan explains very clearly what it is with SEO and pay-per-click and what you can do to help with your online presence and, and if you need it right. Yup. Before we get started, did you learn like a lot of new things in the last 48 hours at your conference? I forgot he was doing that
Speaker 3:A little bit in that respect. And, uh, it was really interesting just how much, uh, the theme kept coming back to the basics. Still work old school still works because you can get so lost in chasing an algorithm or, you know, trying to find new tactics or something, but it all still comes down to making sure that you're communicating as clearly as possible to Google or whatever search engine, um, who you are, what you're about. And there's only so many ways to do that. Right. So, so, so much of the algorithm tweaks and that are just different adjustments on how Google is reading those same signals. Okay.
Speaker 2:Yeah, this is totally unrelated, but it reminds me of the conversation I had last night with a friend who, um, she is starting a company about health, like and doing consultations. And she said, you people get so distracted with the fad diets, you know, but she said, I just want to bring them back to the basics back to the basics. Right. It's it's about not eating all that talk right back to the basics that we've known from her. And she's like, you don't have to count your macros and your complicated don't complicate it junk. But I think it's, it sounds similar. It's funny how it comes back down there. We can get all confused, but it comes back to the basics
Speaker 3:And how so much of life is like that, right? Even just running your business, right. There's this is always new, new theories, new books, new trends, but you know, running a successful business really comes down to, you know, the same things that did a hundred years ago. And this topic kind of came up recently during a conversation we were having. And just came back to understanding, we're talking about search marketing pay-per-click versus search optimization, SEO, you know, which one does a florist need, which is applicable in different situations. I'm going to try and do is just give a little bit of an overview so that we can kind of understand what's what's the other, how do they apply? And then which one's going to fit into your particular shop scenario. So again, starting off, pay-per-click also known as digital ads, Google ads used to be called ad-words versus search optimization. So when we're talking about that differentiation, we do get that question a lot. Usually at the start of a conversation for us, we'll say, okay, well I know I need more web orders, but how do I need someone's pitching me SEO, someone else's pitching me, Google ads. Someone's pitching me something that I don't know what it is. What do I need? How do I identify that? And there's a need for understanding on the business owner side, but there's also really a need for clarity on the vendor side. There's a lot of ambiguity about what's being sold. And all too often, I see pitches coming in to a small business owner where they're using terms like search optimization. But what they're really talking about is actually paid ads. So we're going to kind of split those out a little bit, really clarify, which is which how they work and which is going to be a good fit. Both of them are search marketing because they're both influencing what shows up on those Google search results, but they appear in different places and they appear in different ways. We've done a Google search for fluorescent Topeka, Kansas at the top here, this section, we've got these four listings with that little add modifier in front. Those are Google ads. Those are pay-per-click. That is basically a pay to be here. Scenario that we'll dig into a little bit more. And then below that we have the local pack, which is three local businesses. And then the organic results below, which is usually about 10 links. So we've got the ads at the top, then the map and then the organic listings. So we're talking about pay-per-click or Google ads or talking about that section at the top with those four ads when we're talking about SEO. So anything that's related to SEO is from the maps on down. So if you get a vendor come along, who's offering you SEO, but they're showing you something right at the top underneath that search box, that's an ad. They are selling you ads, no matter what terminology they're using. So if you're not sure what someone's trying to sell, you ask them very clearly, is this a pay-per-click scenario or is it search optimization? Because it's going to make a difference in what kind of traffic you can expect. It will make a difference in the longevity of your investment. So these are all just important things to know. Anytime you're buying something, you shouldn't be presented with a pretty clear explanation of what you're getting. What we also need to know is that a lot of traffic goes to those ads and used to be more in the kind of 12 to 20% range. Now in desktop for commerce transactions, we're seeing it pushing closer to 40. As you can see in that pie graph here on the left, we have 38%, but that's on desktop. So if somebody is searching for your shop or for florists in your area, almost four out of 10 of those people are going to click on those ads. So that's something to consider. If you're wondering about, do I need to do ads? Yes or no. And consider that somebody is going to appear there, right? Google is not going to let that inventory go to waste. So it could be an order gather and they could get it very cheaply. If there's no competition or it could be you or it could be the shop across the street. That's what you're giving up more concerning, at least in, as far as being aware on the mobile side, if you've got your phone nearby, do a quick search right now for florists in your town. And what you're going to see is you've got to scroll for a while. Before you get past all those ads to even get down to the maps and then get down to be organic on the smaller screen. It takes a long time. And that's why you're seeing about six out of 10. People will actually click on the ads on mobile. Again, few years ago, even a stat like that. And you could say, well, okay, that's fine. Most people search on desktop, right? So mobile wasn't much of a consideration web traffic and Google traffic has shifted and that's especially true outside of business hours. So there is a ton of mobile traffic out there. So again, these are the things we need to be aware of now that we understand where they show up on those search results now understand how they get there. So SEO, which is search engine optimization is also called the organic results is an editorial endorsement. So that is Google's way of saying, we think this one and this one and this one in descending order are the most relevant matches for what you're searching for. So they base that on what they know of the person who's doing, the search also, uh, their search history, their location, and then what they know about those websites as well. It's kind of daunting to think about, but those calculations are run every time somebody does a search. So it's not the case that you're going to have one set of search results. And, you know, they're refreshed every day or two back in the nineties. That's what we had as some of the search engines and mid-nineties would update once a day. So you would go in and you know, how can I expand strand span? And then wait until the reset and see if he moved up or if he moved down and hacking the CACs Benson's fam do small. Now, those things are all being calculated on the fly. So that organic result is Google factoring in about 500 different things and do a fraction of a second. The ads on the other hand, those four ads that appear at the top of the page. Those are based on an auction system, but it's not just about the dollars. So it's not just a case of whoever has the biggest wallet or rights. The biggest check gets first place used to be that what Google found was that, that didn't always offer a great experience. And Google really wants to actually take a very conservative approach to this. So they would rather have somebody whose ads are getting clicked on a lot, even if it's a lower bid, because they're still getting those clicks. And that means that the person doing the search is finding something that they're happy with, which means they're going to come back to Google and do it again. So we're going to get into that a little bit more as well. So again, we've got the placement ads at the top, organic down below ads are based on an auction, right? And the organic is based on that editorial concept. So you can understand what the auction format, uh, there's a lot more immediacy to that. You turn ads on, turn them off, change your bid. You'll see an immediate change when it comes to the organic, uh, that needs to be reprocessed digested over time. If you make changes to your website, then Google has to crawl those pages, index them, and then factor that into, uh, any searches past that point. Now we're going to do a little deeper look at search optimization for those organic results. Again, that editorial endorsement from Google. I like to use the analogy of a three-legged stool. It's not my analogy. It's pretty common one, but I think it works very well. So I'm not ashamed to steal it. You're looking at those three legs. We're basically talking about technical onsite and offsite. SEO. Technical is for the most part what's happening at the code and server level. So the big questions there are first can Google crawl your site? Is there anything broken either from bad hosting or bad coding in your site? That's preventing Google from crawling, right? Google will crawl a page. They'll find all the links on that page. They're going to other pages on your site, follow those, follow those, follow those, and just crawl through that way. If you get a site that has broken site where the pages aren't loading very well, uh, maybe the server's getting overloaded technical problems like that can really, really impact Google's ability to crawl your site. And then Google willingness to endorse your site. Nice thing is most of the florist platforms we have today are pretty competent in that area. Some are still faster than others, but there's really no horrible ones. These days, the technical side is very competently handled. The other part of the technical aspect, uh, would be performance. Things like Google's core vitals metric, which we'll be hearing a lot more about that later in the year. Things like site speed and user experience, and that don't go in directly as a ranking factor, but they can be kind of the tipping point. There'll be the tiebreaker, right? So Google still wants to rank the site that has the best content. But if there are two sites that have great content and one is faster and offers a better user experience that one's going to win the on-site SEO. That second leg is actually what you say about you. So that's whatever content you're putting in your site understand that Google is looking at that website. And they're looking at that website as an entity. They're looking at it say, okay, what does this website tell me about itself of the most tragic things I think is how poorly put together the about us page is for most florist websites. That's the whole rabbit trail. I'm not going to go down right now, but that's a great opportunity to really differentiate yourself. Be a small business, to have some personalities, show off people, your business highlights. Some staff give some backstory, not just we're a family owned for 50 years and dedicated to fresh flowers and great service because everybody's right. That tells me, it tells me on-site what you say about you. So your bonus page, your delivery pages can be a great opportunity to get some local content. And blog is always great product descriptions. I can't say that enough, great product descriptions and product names will go a long, long way and having some decent content on your homepage, jamming your foot are full of zip codes. Yeah, that's it doesn't count. Google's not stupid. They've got a few thousand PhDs working on these things. They know if it's the footer of the page and it's filled with the same content that's on every page, really take a good look at what your website is actually portraying about you. And lastly is offsite. So that's what the rest of the world says about you. So analogy I like to use for this is if you've ever been to like a chamber of commerce or BNI meeting, some kind of networking thing, and someone comes up to you and says, hi, I'm Rachel. I'm the greatest real estate agent in town. So great to meet you sell lots of homes. Anytime you need to buy or sell a home, you come call me. I'm the best around, but you've learned a little bit, right? You've learned that she's in real estate. And he learned that she thinks very highly of herself, but you kind of expect that. But if you go through the course of that evening, and as you're meeting with different people, you talk to an accountant, you talk to a lawyer, you talk to another small business owner. And in conversation, all of them also mentioned Rachel, and how she has helped them and help their clients help their family. I, all of a sudden, now that's giving a lot more credence to your and elevating what she said about herself. Similar thing applies here with websites. Really what we're looking at here would be things like links mentions on other websites. So it could be something like, um, you know, if you've got a bakery across the street that mentions you in their blog, if you've got a local news site, that's mentioning you, you have some directories are still very worthwhile. Things like that. Getting mentions, getting links. If you're donating to local charities or sponsoring events, all of those things can really help to elevate your profile, right? So those are the three sides. And as you can imagine with any good stool, if one of those legs is deficient, things are not going to go as well for it. You might still be able to balance on two legs for a while, but it's really not going to be as efficient or comfortable as it could have been. So definitely something to keep in mind, try and look at your website from those three perspectives and look at your competition as well, and see what that's highlighting for you. We've talked about the organic right? Getting that editorial endorsement. Now looking at the ad side for the auction. Google is a formula that factors in your bid price. So you're bidding per click means you're only paying when someone clicks on your ad, very nice, which the postcard guys would do that right? Only pay the postcard guy. If someone actually reads your postcard, it does something though, you're saying I will pay$2 every time somebody clicks on my ad. All right. But what if Eva's wants to pay$3? Well, that's where quality score comes in. So quality score is where Google looks at a number of metrics, uh, about you and about your ads and your keywords. And they want to see how are people interacting with those? So for a well-run campaign after a couple months, you're probably score will go really high. And all of a sudden you can have a low bid and a high quality score. And that puts your ad rank up so that you will get that top spot. And then from there, everyone else after you, uh, will have to pay relative to what you're paying and what you're bidding. So next thing is when it comes to somebody searching for flowers in your town, you are more relevant, especially if you've ever had that call with, you know, somebody comes in and I'm looking at your website or I ordered from your website and I didn't get my flowers. And pretty quickly into that conversation, you realize this person is not looking at your website. They have never looked at your website. They ordered from flower shopping.com. And it was because they did a search on your name. Someone was bidding on your brand name and they got the sale. Maybe you got it back at 50 cents on the dollar, through a wire service, or maybe they just send it somebody else. But as far as the customer knows, they were looking for you. They wound up in the wrong place and now they feel like you're at fault, okay, this is a problem. But when it comes to again, that quality score, you are going to be more relevant. You are local, you have that local brand. Somebody is more likely to click on you than a national company, all things considered. So if you are running an ads campaign, even just a simple brand to defense campaign, alright, well, it doesn't have to be super expensive, but you just bidding on your brand name just to protect so that you're going to rank first for your own name. Fortunately, it's just, you know, it's something we've got to do. Your quality score is going to make it so that that's very cheap for you. And then actually forces up prices for the competition. Remember quality takes work, right? So you can't just set up an ads campaign, set it and forget it, let it run. That's going to get you a terrible quality score. And all you'll do is waste a lot of money. But if you have a well-run campaign, your quality score will go high. And you're going to start elevating the prices that the national companies need to bid in order to play in your town. And you can imagine if every town had a couple of shops doing this, all of a sudden that watery either game gets a lot more expensive. Those margins get a lot thinner really quickly. That's how you show up in the ad. So again, looking at the two options, organic search, it's a slower ramp up because you're building links, you're building authority, you're building content ads. You turn them on, you turn them off. A good way to think of it is a race between a motorcycle and a Mack truck. Motorcycle is going to take them off the line. Motorcycle's going to go fast ads. If you turn them on their running, going to take a little longer to get up to speed. But if at any point you take your foot off the gas on both that truck has got a lot of momentum. It's going to keep on rolling a lot longer. So search optimization to get you that organic traffic is going to have more of a long-term effect. Ads are going to be more immediate. There's definitely a place for both. You're looking for quick ranking or quick visibility in a certain market or for a certain holiday. And you don't have time to ramp up an SEO campaign for that. Ads are a great fit, right? If you're looking for that, long-term steady growth. Then that's where organic traffic really helps. This is a phrase you're going to hear in search optimization a lot. It depends. What do I need? So now we've got to break it down to your particular shop. We know what's available from the search marketing perspective. We know you've got the ads, you know, you've got the organic results. One's immediate media on immediate off. The other one has ramp up, but long-term staying power. Which one do you need? In some cases it's going to be both. It might be some that are neither, that'd be a pretty small case, but possible, or it could be just one or the other. So a few things to consider local competition. How many local competitors do you have? Right. If you are the only shop, they're probably not a lot of competition in the maps pack because you're the only shop you are still going to have organic competition because Google is going to fill those 10 spots. So you'll have more directories coming in. You'll have some national togethers coming in. So you will have competition on the organic side. I'm kind of, of the mind. There's always room to grow when it comes to organic traffic. So generally there's room to grow there. Uh, if you have a few competitors then, or a lot, or if you're in like a dense urban area than not just looking at, do I need search optimization right now? Maybe I'm ranking number one for a bunch of good terms right now, but guaranteed, if I'm ranking number one, someone else is doing some work. So it's a race that never ends. So you can keep moving and stay at the front of that race or stand around and let someone else pass you. Right? So at the level of search optimization, you need would depend again on competition and on revenue opportunities. So if you are in a smaller area and think, well, you know what I can think about maybe grabbing some traffic from nearby towns, but the population of the nearby towns, about 5,000 people, how much realistic revenue opportunity is there, there might not be worth doing a lot to pursue that, but if you know of some higher value neighborhoods to target than yes, you can target those with ads, you can, you can be very specific with your geo-targeting or you can go from that search perspective and get that organic traffic, but you've got to weigh it, weigh that investment against what realistically, what kind of opportunity is there to grow revenue or, and then urgency, right? If, if we're in the last week of January and you just got your Valentine's page up, then you don't have a lot of time to try and rank that page in search ads are probably going to be your help. If you know of a shop in the next town, that's going out of business and you suddenly want to be, get some visibility there because there's now a void and nobody's serving that area. Well, okay, I'm going to get some ads running because I want to get that coverage right now. And then last brand defense, like we talked about with the order gathers, and one sense, it feels kind of yucky having to pay money to bid on your own name, but the other option is kind of even yuckier whence somebody, who's not, you bidding on your name, getting that order, disappointing a customer, and then have that come back on your reputation. So probably a good idea. If you've got any kind of brand identity, get a branded defense campaign running, don't have to be expensive, could be, you know, slows couple hundred bucks a month. Again, depends how popular your brand is. You might need to spend more, but some good reasons at least to consider whether we want to organic or they want to build ads. Do I need to either, do I need both? And if all of that doesn't help, that's when you might want to just have a conversation with somebody. So you can find a partner, find somebody to work with you. That's where expertise matters. But to have a marketing geek as a friend, because stuff changes. Um, we were just talking about that right off the top of the webinar here. A lot of things stay the same, but a lot changes and there's new opportunities and cool new tools come along. You want to find somebody who's going to either help you in advisory capacity or with the implementation as well. Right? So you can start by calling around and talk to a vendor. Somebody is offering you, if they're doing outreach. That's one thing. If you're reaching out to different vendors that you're considering and ask them those questions, ask them, what did they think that you need? And make them back it up. Get asked for some data, ask for some scenarios that would reinforce those recommendations.
Speaker 2:If the florist whole goal is to compete with the order gatherers, the answer is ads, right? That's how you compete with the EVAs and the, from you and all that.
Speaker 3:Yeah. That's where they get a lot of their visibility. You will still see them showing up in search results, especially for towns that don't have a lot of local competition. And certainly ads are the biggest one for them.
Speaker 2:Silvana that was a lot to digest, right? Yes. It's probably something that people might want to go back and listen to, again, to take notes, maybe you're driving and you're like, wait, I gotta write that down. The part that spoke to me the most is when he said the reality is, you know, people keep asking like, well, should I do this? Or how is this looking? And what should I do? And he'd said, the answer is always, it depends like there is no one size fits, all right. It really depends on where you are, what you're doing, the size of your shop, how you want to grow all of those things. It just depends. And that's what I loved. He was so real. Right. So transparent. It's like, you know what? It depends. It's you could be in a small shop in a small town, but you might still need it because you're looking to target somewhere else. I mean, he clearly explains that, which I just adore about him. I'm still confused. So FYI, but that's okay. That's okay. So Laurie, there are three takeaways that I wanted to just say. One is, there's a definite difference between SEO and PPC. So search engine optimization and pay-per-click number one, number two, each has an important role in being relevant online. And the third was actually, I'm going to play his answer because we cut out about 25 or 30 minutes of Q and a that our members had because it was members only, and we're kind of giving you the insights. Right? Right. Well, and that whole session took on a life of its own. And that got into some really deep integral parts. So I agree. Yeah, it really did. And so the third is really, how do you know it's working? What is the answer? No, if I'm paying for something that it's really working. So let's listen to that. Let me ask a quick question, Ryan, how can the price they're paying for their SEO or pay per click be measured?
Speaker 3:We have a few questions in there on reporting, forwarding an understanding, a return on your investment. That's a huge thing. That's a great question. And you know, I love the fact that florists are being business minded enough to worry about that and think about that in those categories. One of the great things with digital ads in particular is that it's very clear. I spent this and I got this with some of the changes that Apple's making to ILS. That's going to get a little fuzzier. You know, we can still see everything happening. Just some of the connections get a little more blurred bottom line. You'll be able to say I spent$500 on ads that generated this many visitors to my website that generated this many direct orders on my website. If you have call tracking, set up, you can also say it generated this many calls for me. Now you're saying, well, if I got, say, 50 new clients out of that, each client has a lifetime value of two or three orders a year, say five years. So we're talking 10, 15 orders, average orders,$80. Right. And you start calculating that out say, okay, so what did that$3 click that generated that first$80 order that turned into a$240 a year client for five years. So now I'm at$1,200. So I spent$3. I got 1200 on the return on investment with SEO is a little harder to track because it's not as linear. You know, you're doing the work over time. Your authority is building more traffic is coming. So what I like to look at there is what's your increase in organic traffic over time, you can find all of this in Google analytics. And the nice thing with having getting Google analytics is that you can't fudge those numbers. This is your measurement tool saying that over the last year, you had$110,000 in direct revenue from organic traffic. And we can also look at the behavior characteristics of that traffic. So, you know, are the people coming and leaving quickly? If that's the case that traffic's not really valuable because we're ranking for the wrong things, we're attracting the wrong traffic. But what we usually see with a good campaign is that organic traffic is going to be the best performing traffic on there. Uh, they're going to come, they're going to visit more pages. They'll spend more time on they'll complete more orders. They'll fill out more forms, book, more appointments. So you're getting that increase, increase, increase, increase. So your investment may stay the same month over month, but you're going to be getting more and getting more and getting more out of it over time.
Speaker 2:Okay. All right, Vonda, what were your three takeaways? I'm going to ask you one more time, cause I've already forgotten them. There is a definite difference between SEO and PPC. Yes. Each has an important role in being relevant online. And third is you can measure the results. Yep. Very good. And if they want more information, he, you know, reach out to Ryan. If you want to know more information, we'll just drop the link for Ryan in the show notes. Yup. Absolutely. All right, Vonda, we got to wrap it up cause I know this is going to be probably a long one. Once you finished editing, what is inspiring you right now? I would say what's inspiring me is that I am fortunate enough to join drum. Rascasse in a program this week for Teleflora. And I'm really excited to present with Jerome because he is full of energy and full of ideas. And he's actually funny. Yeah. It'll be fun. I have never had the pleasure of meeting him yet, but I loved when you did your podcast interview with him. Yes. And Katie are one of our little coworkers said she has never laughed so hard in her life as to when she went to one of his events. She said he is like, makes your stomach hurt funny. Yes he is. He has a great guy. So I'm excited about that. We can, we'll put that in the show notes too. It's a free, yeah. Join us please. And Lori, what is inspiring you this week? What is the size? My deviled egg thing. So what is inspiring me is this week I, with my husband walked for the first time since I had COVID I walked three miles. I did not need an inhaler. I did not need anything. And so we are celebrating that because I'm hopefully, you know, getting better. I keep saying, I know are very excited. My entire goal is in July. When we go with our family on vacation to Colorado, I want to be able to hike with my boys, not at steep hike, but go on a long trail hike and not like need an oxygen tank or something. Oh, that's awesome. So I'm very excited. So one day at a time, right? Ella bright woo-hoo yep. Thank you so much for listening to our podcast. We hope you enjoyed spending time with us because we enjoy spending time with you. If you did make sure you hit that subscribe button or add the business and pleasure of flowers to your Google morning routine or your flash briefing on Alexa, we look forward to seeing you next week. So please come back and join us and discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business.
Speaker 1:[inaudible].