The Business & Pleasure of Flowers
Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!
The Business & Pleasure of Flowers
A Whole New Wedding World, Tips and Trends
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Episode 75
Episode 075: Weddings are coming back strong post Covid-19. Vonda and Lori share excerpts from a webinar with experts Julie Poeltler AIFD, PFCI owner of Fountain of Flowers in Lone Tree, IA and Flower Clique Strategic Creative Advisor and Mark Griffith, product specialist for Bill Doran Company in Omaha. Julie and Mark talk about the importance of clear communication between the wedding designer and the wholesaler. Ellie LaFever, Creative Director of Flower Clique, will add important additional perspective as well as tips for flower ordering and substitutes.
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