The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Sympathy Series #2: Must Know Tips to Increase Your Sympathy Sales
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Episode 082: Vonda and Lori chat with special guests Ralph Giordano AIFD and Steve Rogala as they share their secrets on how they have grown their sympathy sales to what is now nearly 50% of their annual sales.
Ralph is owner of Giordano's Floral Creations in Fort Pierce, Florida
Steve is from Especially for You Florist & Gift Shop in Freehold, NJ
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