The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes
Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked inspiration. From co-presenting alongside industry leader Tim Farrell AIFD, PFCI, AAF, CFD on growing sympathy profits with intention, to navigating questions about grief, empathy, and how to confidently guide families in honoring loved ones, this episode blends heartfelt reflection with practical business strategies. Plus, hear stories from behind the scenes, reminders about the proven emotional power of flowers, and why sharing that message boldly matters more than ever.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist