The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor
Episode 311: In this episode Ellie sits down with Angelique Witcher, Director of Marketing at Accent Decor, to talk all things branding and elevating your business in 2026 – especially if you’re a floral retailer or designer.
Angelique shares how her background in fashion, design, and global culture informs Accent Decor’s brand vision, and walks us through their recent rebrand – from clarifying their core customer buckets (flower, plant, and home) to making sure every touchpoint, from website to showroom, feels intentional and elevated. She and Ellie break down how strong branding influences pricing power, customer trust, and perception long before you ever speak to a client.
Angelique also gives a sneak peek into Accent Decor’s upcoming Valentine’s Day promo, new arches and event pieces launching in January, and how they’re partnering with farms to create fresh floral installations in their showrooms.
If you’ve been feeling that your brand no longer matches the beauty of your work, this episode will inspire you to refine, elevate, and show up in 2026 with a look and story that truly reflect your artistry. 🌸
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist