The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever
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Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for it. Lori, Vonda, and Ellie dig into Pinterest Predicts 2026 (yes, the data-driven one) and compare it to floral-industry trend insights, pulling out what actually matters for florists and flower shop owners. From the internet’s strong opinions on the “color of the year,” to cool blue taking over everything, to vintage details making a comeback, to scent-stacking, playful candy-colored ideas, and even the surprise “cabbage” moment - this one is packed with inspiration you can translate into real designs and real marketing. The big takeaway: you don’t have to chase every trend, just pick a few, use them strategically, and stay one step ahead.
Pinterest Predicts™: Top Trends for 2026
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
Next, we have scent stacking. It's about layering fragrance. It's very sensory. Yes.
SPEAKER_02Welcome to the business and pleasure of flowers. We're your hosts, Vonda LaFever.
SPEAKER_04And Lori Wilson. And we believe that business and fun are a perfect combination. Kind of like us, Vonda. Good morning, Lori. Good afternoon, Vonda.
SPEAKER_02Whatever you want to call it.
SPEAKER_04Okay, so it really is afternoon. It could be morning for our guest. Not really our guest, our other co-host, sort of, that comes and goes.
SPEAKER_02Well, it could be morning for all those who are listening. So good morning. Yes. Good morning. Good morning. We have our trend predictor.
SPEAKER_04Thanks for the intro, ladies. That's what I was saying. I was trying to intro you, and Bonda wasn't playing along with my segue. So it is still morning here. So good morning. Good morning. Ellie, might I add, I thoroughly enjoyed your interview with Angelique. Thank you.
SPEAKER_00I took the reins. I don't remember the last time I've done that. So I was missing my two the business and the pleasure, but made it work.
SPEAKER_04You two brought business and pleasure, though. I enjoyed it. I enjoyed listening, not having to speak. Yeah, you enjoyed the week off. Yes, yes. It was quite delightful. And we've been trying to get her on for a while. And I just know your schedules finely aligned. Yeah, yeah. So that was really, really good. We enjoyed it. And then we're having you back on.
SPEAKER_00Yes, you are.
SPEAKER_04Because you're our trendy girl.
SPEAKER_00Trendy girl, yes. So we did this last year, and I was asked back. So I must not have done a terrible job. But every year, there's all kinds of trend reports. And today we're going to talk about two different ones. Right, Bonda? We are. Pinterest always comes out with their trends of the year. And then you're going to talk about floral-specific ones that are released.
SPEAKER_02And those are released from Margin Par, which is a European flower company, and they have great trends. And this one specifically, they ask Mike Burma from the Burma Institute in the Netherlands, and he gave us some really cool trends. So we'll talk about those two. Interesting to see how they align because you and I haven't talked about it.
SPEAKER_04Yeah. Yeah, for sure. Before we start all of this, the trend that we haven't discussed, we haven't even talked about this in a meeting, a flower click meeting, which I think is interesting. But I've talked about it with some Flower Click members, and I've even talked about it with Bill Doran employees. The elephant in the room, if you will, and I don't know if you guys are going to touch on it, is the color of the Pantone color of the or lack or lack thereof color. Because no, not actual color. Thoughts, thoughts of the two of you on what you think.
SPEAKER_00I understand their sentiment and reasoning behind it, where it's like it's a moment of calm, serene, everybody is just full of chaos. Like I understand that sentiment.
SPEAKER_01Yeah.
SPEAKER_00But it's a little bit safe. It's a lot safe.
SPEAKER_02Very safe.
SPEAKER_00It's pretty, you know, ambiguous. It's not taking a statement, or maybe that is them taking a statement. Right. Either way, there has been a ton of discourse. Some people are cool with it, and and a lot of people are not. Right. Right. Right. I was thinking it's an easy, it's an easy thing. It's an easy thing to do. White? Okay. Like you're not taking a necessarily a prediction. Right.
SPEAKER_04Right. I agree. We were talking about it in a meeting. And again, a lot of people do have thoughts, you know, strong, strong, strong thoughts. And I was saying, from my perspective, go about it. The positive. Number one, white goes with everything.
SPEAKER_01Right.
SPEAKER_04It goes with any color from a bride perspective. Hey, great. It's white. And but but they were just saying they're seeing so many florists, like legit angry.
SPEAKER_00Yeah. About this. I'm like, you know, at least it's easy to implement for florists. Right. But one of the trends that we're going to talk about today is a color that's not the most found in nature, should I say? Right. Right.
SPEAKER_04There's so many white flowers. For sure, you know, that we can add.
SPEAKER_00I think also we had our sad beige moment like a few years ago. I mean, there's been a couple rounds of like everything is very white and minimalist and clean, or like sad and beige, and then wasn't sad at the time, but it was everything was a very beige interior. I think like it would have worked for one of those years, but now everybody is like maximalist, full of color, like full of stuff, full of antiques, full of vintage, full. Like I just don't think that this was the right year to do it. I think they missed the mark a few years if they wanted to do that. But that's just my opinion. I don't really have something that's super strong because it's a guideline. It's the same.
SPEAKER_02So Vonda, I just feel like people choose to follow it or not. So I don't think it really makes a lot of difference.
SPEAKER_00Personally.
unknownRight.
SPEAKER_00Yeah. And we were already seeing a ton of white with a little bit of green for weddings, a lot of white for weddings already. Yeah. So, you know, I guess in that regard.
SPEAKER_04Yeah. Oh, my other thing was it never goes out of season. You can always have some type of white. It can be right. It's always going to be a seasonal color. So that's another way to mark it.
SPEAKER_00I wish it would have been a little bit more of an interesting white. You know, like Sherwin Williams and Bear and all those, they have they have a lot of cool white colors, different white colors. Yeah. This one was truly like white.
SPEAKER_01This one's white.
unknownYeah.
SPEAKER_04White. So whatever. I guess there's worse things in life. So all right, Ellie, go for it.
SPEAKER_00Yes. So Pinterest predicts 2026 was released last week. And so if you're a florist who's ever wondering what's coming next, not what just is trending right now, but what customers are going to ask for next year, today's episode might lend some details and insight into that. It's important to note that Pinterest trends don't come from opinion or the creative team at Pinterest. They come from a lot of data and real behavior that is utilized and all the data that they get from Pinterest in regard to weddings, celebrations, home decor, gifting, all of the things that florists touch on every day. So it really is relevant. Just forewarning, there are 21. So we're not going to get in deep to them. Also, I don't think a podcast lends itself to be able to talk about trends too much because you're not watching this entire podcast. You're listening. So I'm going to try to make it as easy as possible for you to kind of get the gist of it. And then we can put the report in the show notes for you guys to see like the actual mood boards that they put together. Great idea. And obviously it's important to note that you do not have to follow all these trends. But if you understand them, you get to choose strategically and kind of see what you want to incorporate to be ahead of the game for 2026. So let's start with trend number one. It is cool blue. Pinterest is seeing blue everywhere from food, fashion, beauty celebrations. It's not a dusty blue, it's like an ice blue, pool blue. Think of that. So with that, they want to evoke calm, clarity, and modern freshness. Last year we had a trend called cherry-coated that then we saw everywhere. Like everybody was doing a pop of red. So think of the cool blue as 2026's cherry. So it's it's the blue. Okay.
SPEAKER_02I like that.
SPEAKER_00The florist application, you know, Delphinium, Tweedia, blue hydrangea. Those are kind of the pops in addition for the actual natural flowers. What do you think of that, Vonda?
SPEAKER_02I think it's great. I like that. Because there are some beautiful, interesting blue flowers that will work well into that. Okay.
SPEAKER_00Next we have broached. So think of a brooch that you would wear. Mm-hmm. So broached is all about ornate details, vintage pins, heirloom jewelry, embellishment. So it's grandmother core but elevated. Okay. The florist application could be, you know, bouquet pins, all of the bling, embellishments, corsage accents. How many years ago was that a thing? Like 10 years ago? All the bling? Yeah, well. So we might see a resurgence of that. Yeah. Maybe longer even. Yeah. Yeah. So that trend is less about the flower, more about the finishing touch to it.
SPEAKER_02The finishing touches.
SPEAKER_00Next we have Vamp Romantic. So Vamp Romantic is dark, sultry, dramatic romance. These colors include oxblood, black cherry, plum, beauty trends that lean into gothic glam or floral trends. It's interesting because I was just on the phone with our friend Abby Chick, and she mentioned something how she wanted red and purple, like deep, deep plums and reds that she's been getting requests for that. So I think that would fit into that. If it's Valentine's Day or those just like moody luxury arrangements, some of those dark colors really lend themselves to that vamp romantic.
SPEAKER_02Which is interesting because one of the floral trends is couture and romance. So that's kind of the whole thing. I'm trying to find which ones to bring this in, right? So that perfectly aligns with this one.
SPEAKER_00That's great. Yeah, I would say just interject with your trends as you see that. And Lori, raise your hand if you have any.
unknownYep.
SPEAKER_00Okay. The next one is Afro-Bohemian decor. So this blends African influence with bohemian warmth. So you can think of like Nigerian textiles, Ethiopian wall art, all of those like really fun patterns and colors and textures. Using baskets as your vessel, using more of like the hand-made looks, ceramics, earthy color palettes in the terracotta, the sand, the olive, that kind of thing. I think that would also work really well for fall if you're trying to think of seasonally how to incorporate it. That's where my head goes, is more of those warm home fall colors.
SPEAKER_02So one of the really interesting and my favorite floral trend is called open silhouette. And when you mention boho, that's where that came up with. And so the open silhouette trend began really originating with Instagram and Pinterest. You know how we had all the open stuff, and then Holly Chapel actually kind of helped put that to the forefront. And it's really known simply as Boho years ago. And then designers got together to kind of put a real name to it to make it more design focused. And the key is not just having it like haphazard in this design. It really needs to follow the golden rule. And it's not the golden rule we're seeing on Instagram or Facebook where you know the 358 means these things. Actually look up the golden rule and see what it means. The golden ratio? The golden ratio, the golden rule in flower placement. Oh, I always think you mean do unto others as you would have them do what you that's. Those flowers need to be being nice to each other. Flowers the way you want the flowers to be.
SPEAKER_00This is the three, this is the five. The golden rule specifically, it also comes from the Fibonacci sequence, which is the golden ratio. So golden rule, golden ratio, interchangeable. Three focus flowers, five stems of greenery or texture. No, it's not that.
SPEAKER_02No, do not use that one because that's what they're saying is the golden rule in flowers, and that's not it. It's really the amount and it's the placement of those flowers that makes a difference in the golden rule. I actually said in on this class that Mike gave on the open silhouette. And at that time, which was a spring, they had just come up with the name of it. But it was he and Gregor Lurch, and I think Katomi was in on that, and they really dug down deep to the placement of the flowers and the and the vessel and how it all came together. So there is, I'm sure, a video out there on that, but just open silhouette and boho goes into your theme, and we can dig into that another time because it really is a lot to it. And I actually think Julie and I and Tim talked about that on our podcast post about Amsterdam.
SPEAKER_04I think too because it because you're bringing back when you guys talked about what you learned there.
SPEAKER_02Uh-huh.
SPEAKER_04Yes. You're I'm I'm like having a deja vu.
SPEAKER_02And sorry, I had to stop you on that because there's so many things online that are not correct by the three stems of this, the five-stem of this, and the eight stems of this. That doesn't work. So you're saying that doesn't work? That doesn't work. When Mike explained that to us, it's the distance and it's a placement of flowers and the height of things, it's the placement, it's the width that all go in. How would someone um learn that? Well, I think you need to study the Fibonacci theory in floral design. Even Bill McKinley's book talked a lot about the Fibonacci theory. Buddy Ben has talked about that as well. That in floral design. It's been interpreted so many ways that truly are not correct. They're using, like you said, three stems of this, five stems of this, eight stems of that. That's not correct. And I've had many instructors tell me that they really wish that misinformation wasn't out there because people were learning it incorrectly.
SPEAKER_00Okay. So it's about height, proportion, and placement, right? More so than the quantity of things. Correct. The height, width, and proportions.
SPEAKER_02Got it. Thank you. Okay. All right. So now I threw you off. We're on number four, boho.
SPEAKER_00Maybe we can have a whole nother podcast on that because I'm more confused than informed now. Ooh. Sorry about that. I can cut some of that up. No, it's okay. No, I just leave it all in. Yeah. I just want people to know how to do it. Yeah. But okay. Next trend pen pals. Not so applicable to floral. It's about letter writing, intentional connection, slowing down. So you could have handwritten notes as an add-on that you're handwriting the card if you don't already do that. Maybe have a little station at the shop where people can write a little love letter and make it more of a moment when they come in to order flowers, especially for Valentine's Day. I think that'd be cute to have like a little desk. And so it's it's an emotional trend, which is promising because floral is an emotional business. Love it. Next we have Fun House, and they have spelled House H A U S. So Fun House is playful interiors, bold color, and whimsy. This might be something that you also have where it's asymmetrical designs, bright color blocking, and sculptural vases. Got any floral trends in a line?
SPEAKER_02Sculptural vases, perhaps, clay creation. It's really organic-looking shapes. It was started in Singapore, but it's basically about the container itself. So that would be this type of thing. Doesn't talk a whole lot about what is your trend called? Clay creation. Oh, clay creation. Clay creation. Singapore inspired. These the final pieces are grounded yet whimsical, much like the structure is taken from one continent to the concept to another.
unknownOkay.
SPEAKER_02I think that would work.
SPEAKER_00Next we have glamorati. Glamorati is high glam old school luxury, gold richness drama. So you could think of this for holiday collections, gold accents, luxe flowers, gala centerpieces, things like that. Maybe old school Hollywood luxury glam.
SPEAKER_02That kind of thing. So this one's elevated elegance, which would maybe be something similar. I would like to way to elevate the elegance that you're looking at.
SPEAKER_00So I think next we have scent stacking. It's about layering fragrance. It's very sensory. Yes. So you know, you can think about marketing designs as fragrance forward, right? Having whether they're garden roses or stock or lilac or even eucalyptus. I think there's an opportunity. I think florists, we sell bouquets that are naturally fragrant, but it's not something that's like really marketed.
SPEAKER_04So fragrance for I will say this is huge on TikTok. Huge. I can go down and a scrolling rabbit hole of people, men and women, that have thousands and thousands of followers where they get on and tell you what perfumes to layer for the perfect scent. And it's like they're scientists, mad scientists, they know which ones to layer to get the perfect cashmere vanilla or the perfect floral, like where and and I've often thought, how could a florist take this concept? Because it's fascinating. I don't buy them and they're expensive. Or you take these two high-end perfumes and this one body mist, and that's what creates this and the way they describe it. You're just sucked in. I'm like, from a marketing perspective, if you were good on camera and you design and talk about the the essence, the layers of flowers, I would be sold immediately. So you could make this a really fun video, like weekly video to you know, smelly flowers. You know, make it kind of something kind of crazy. There are people like, what?
SPEAKER_02If we pair the garden rose with the Frisia, we get this beautiful.
SPEAKER_00Exactly. And then you can lean into the names of the designs. Yes. Yeah.
SPEAKER_04And describe what it's gonna smell like, you know, with the hint of this. And even like right now during Christmas, even the greens, the foliage. So anyway, I love that idea.
SPEAKER_00Next we have opera aesthetic, drama, velvet, grand entrances, rich color palette with red, burgundy, and gold. I like that.
SPEAKER_02Moving forward.
SPEAKER_00Moving forward, we have extra celestial. So extra celestial is cosmic, iridescent, and glowing. So florist application, you can do iridescent vessels, airy. Think of something, things that are very airy, maybe floating elements, baby showers, prom things like that. Next, we have gimme gummy. Playful, candy colored, and youthful. I want to shoot a collection of this where it's like designs that are based on a candy bar. And then, like whether it's Skittles or Butterfinger, and Skittles, all the flowers are super colorful. And then you actually have Skittles like on picks in there, and then you have a Butterfinger one. Like I just think that's so fun. And so that would be a gimme gummy option. I love it. I think a lot of people would order that for their kids. For sure.
SPEAKER_02No, I don't know, maybe their daughters are or their co-worker. Lori and I, we would order them for you.
SPEAKER_00What would be the one you order? That you would want to receive the candy bar slash handy bar.
SPEAKER_04I love a Snickers, but I don't think that'd be a pretty bouquet. I know what the thing is.
SPEAKER_00I think it would be cool. It'd have to be elevated with like toffee roses and like I I would like that.
SPEAKER_04But I would love a nerd gummy bouquet. Yes. That would be me. And I love it. Colorful. Yes. Oh my gosh. Oh my gosh. The most beautiful thing in the world. And then nerd gummy little on six everywhere.
SPEAKER_00I'm picturing it. Yeah, it would make you happy, right? Oh, I think we gotta shoot that next. Makes me happy, just thinking about it.
SPEAKER_02There we go. Panda. Butterfinger, but again, color wise, I'm like No, I dropped that was the inspo I had, was a butterfinger.
SPEAKER_00Finger bouquet. There we go. That'd be a good one. It was lots of yellow and blue. What about you? I don't know.
SPEAKER_01What would you want?
SPEAKER_00Maybe like a Swedish fish, like pink and red.
SPEAKER_04Some Swedish fish. You know what else you could do for Vana that would be pretty? Peppermint patties. Oh, you love peppermint? What would it be? Well, it's silver and green and black. Black. Blue. Blue or green? It's green. Mine's green. Junior mint. Junior mint is green. Peppermint patties.
SPEAKER_00Oh, they're blue. You're right. They're blue. So silver. Okay. Blue and silver and that could be a pretty one. That would be.
SPEAKER_04Add it. There's our other option. That's our plan, our plan B. Yeah.
unknownOption.
SPEAKER_04Yeah. I honestly I will eat any candy. I am not picky.
SPEAKER_00Okay, number 11. Are we on?
SPEAKER_0412.
SPEAKER_00I've lost count, but we are on Neo Deco. Neo Deco is Art Deco Revived. So more geometry, emerald, marble. I mean, to me, this feels like wicked. They have all of like their structures and the architecture is very art deco, but it's like almost futuristic. Yes. So very strong silhouettes with that. Do you have anything that relates to it?
SPEAKER_02Well, I was interested. Maybe that new Insta style is what they're called. Yes. Yes. Right? So very heavy designs. That's what it is. They're really heavy. Statuesque and heavy. Yes. And I think that's what would go with that one.
SPEAKER_00With the Neo Deco. Yeah. Great. Next we have Glitchy Glam. Digital iridescent Y2K. I love that this is back. This is like Xenon Girl of the 21st century. That's exactly what I'm picturing. Yeah, the Y2K. It's I think it's not too soon anymore. I think they tried to do that a few years ago and it was too soon, but now it's good.
SPEAKER_04That's cute.
SPEAKER_00Okay. The next one is interesting. Cabbage Crush. Cabbage crush. So when I was listening to the Pinterest presentation that they were giving about this, they did talk about cabbage crush, and they were just saying that searches for cabbage are up like 300%. The food cabbage? So foods, recipes with cabbage, but also like cabbage items like dishes or merch. And like I actually came across this influencer. Her handle is Cabbage's World. So I don't know if she started this trend or what, but it's like cabbage. So with that, ornamental kale. Lean into that, right?
SPEAKER_01Right.
SPEAKER_00Or those veggie roses. So think of like this as like the farmer's market aesthetic.
SPEAKER_01Oh.
SPEAKER_00Like the Trader Joe's bags and the cabbage and the fresh, even like the carrots that have the leaves on the end of it.
SPEAKER_01Yeah.
unknownOkay.
SPEAKER_00Next is Dare Cations, Adventure Travel. Not really sure where we can go with this, other than like elopement bouquets, durable wild designs. Not a ton for us. Yeah. In that. There are two that I'm gonna say kind of together because I I'll have to dig deeper on what the difference is. The first one is Mystic Outlands. Mystic Outlands is foggy, moody, forest forward. So think of like a lot of moss, pods, dark foliage, that kind of thing. And the other one that they have is called Wilderkind. Wilderkind is raw, wild, foraged. I think branches, pods, textures, nature forward workshops.
SPEAKER_01Yeah.
SPEAKER_04That reminds me more of the like tigers, like a safari.
SPEAKER_00Yes. Okay. I'm pulling up Pinterest here just to do a clarification. Yeah. Is that more? Mystic Outlands is like fairy tale whimsical meets. Like almost like Twilight. Yeah. Or folklore.
SPEAKER_04Fairy tale of the you know, beauty and the beast running through the forest. And then the other one reminds me of Lion King.
SPEAKER_00You are correct because I actually saw this three years ago and I thought it'd be more of a trend, but doe print. Yes, I remember when you had doe print. I had a dough print. I just had to actually put it to the curb because I've had it for six years. I had a rug that was doprint. It's like a fawn doe print. Now I'm seeing people like do their whole carpet. Like I saw a whole closet. Yeah. I and I love gorgeous. I love the dough print. But they also have coats and things like that. So wilderkind is animal aesthetic. There you go.
SPEAKER_02Okay.
SPEAKER_00Um, butterflies, foxes, foresty. If you guys know what the tabby shoes are, they are these crazy shoes that have like a toe slit. So your toe is separated. Yes, it was. And yes, it looks like a hoof. A hoof. So people are wearing those.
SPEAKER_04So they're almost like very animal forward. I've seen them. I've seen them.
SPEAKER_00So what that means, just lots of moss, pods, grasses, butterflies. That's that's where I would take the wilder kind trend.
SPEAKER_02So I'm not sure this is the right pairing, but the number one trend is 100% organic. I think that fits into that general vicinity role. Yeah, that's 100% organic. And it says instead of using plastic water tubes, for instance, use bamboo because you can fill those with water and use that instead. So little things like that. Just using organic, 100% organic in your arrangements. Very cool.
SPEAKER_04Interesting.
SPEAKER_00Okay. Next two that actually go together as well. The first is poet core. So romantic nostalgia.
SPEAKER_01Mm-hmm.
SPEAKER_00That kind of thing. So this inspiration image actually has a ton of red Ethereum. Take it or leave it, but very like academic. So when you think of academics, a lot of times I think you think of like the like strong colors, reds, greens, that kind of thing. The next one is laced up. So simply put, they were talking about doilies.
SPEAKER_02Wow.
SPEAKER_00They were talking about lace ribbon.
SPEAKER_02Which is interesting because it goes back to that vintage.
SPEAKER_00Yes. Yeah. And how last year, you know, it was the influx of the bow. You put a bow on everything. Yeah. Right? The little tiny bows. This year, translating that, you do a lace bow on your candlesticks or your bouquets, whatever. So at least. But doilies were the main thing they hit on. Yeah. Vintage doilies. Gosh, I better get mine out. Well, get them out, Lori. Do it. And the last one, we are on the last one. This is Throwback Kid. Throwback Kid is primary colors, which I've seen this a lot with people online that have babies. They're dressing them in all the vintage clothing, like to the extreme. Wow. So yeah, vintage outfits, classic toys from the 60s. And yeah, primary colors mostly.
SPEAKER_04You know, it's funny you say that because last night, and I was telling Bonda earlier, I was texting pictures to my oldest son of him when he was a newborn. Because he was asking, he's like, Did I have hair? Because you know, their baby is due in May. And I was like, No, you absolutely not. You were bald at least the first year. So I was sending him pictures, and he and his wife were looking at them, and some of them had me in them, and yeah, blah, blah. And he said, Amanda wants all of those clothes. And I was like, Oh, all of your baby clothes. He goes, Well, yes, but she also wants all of the outfits you're wearing. Yeah.
SPEAKER_01Right.
SPEAKER_04I was like, Yeah, I want all of those outfits I had back then too. Right. Right. Everything. I'm like, I'm sick that I got rid of all of those outfits.
SPEAKER_00Also, I think there's a bigger picture here with like the vintage because I don't know if you've noticed when you're shopping, but because of tariffs and everything, the quality of clothing now is so cheap. So bad. HM still has to sell a $40 sweater and not a $70 sweater. And so the materials they're using are just horrible. And Chelsea, who's in the industry, my friend, warned me that this was gonna happen. And now I'm seeing it everywhere. So with that, the vintage that all of that is such good quality.
SPEAKER_01Quality.
SPEAKER_00And people are noticing that and they're wanting that. So I think it's just gonna even become more of a thing. So that's all I have. Any floral trends that didn't overlap with those that you want to hit on?
SPEAKER_02The only one I guess that's notable is the Dutch garden style. But it never goes out of style, is what I'm thinking. It's for sure. That garden style arrangement and beautiful varieties, beautiful colors. Almost, I mean, it really can't go to the throwback because it's not prime classic. Yeah, and it's it's uh it's just a classic.
SPEAKER_04Yeah, yeah.
SPEAKER_02Well headdresses they say, maybe coming back some, but I guess they've never gone away completely. They just continue. Yeah.
SPEAKER_01Well, great stuff.
SPEAKER_04Great stuff. Did you have a favorite, Lori? I mean, I love them all. I'm trying to think of which one I leaned into the most. I love the scent stacking idea. Just I get marketing brain, and I'm like, oh my god, what a great idea! What a great moment they have. I love the gimme gummy. I love the throwback. I think if I was a florist, I would have a team meeting. Because you know I love a team meeting, and I would share this information or have everybody listen to the podcast and say, let's pick our top three. Let's just start with three and let's run with it. Let's come up with some fun marketing campaigns for Valentine's Day and let's go with it.
SPEAKER_02Well, and all really for the first and second quarter of 2026. Why not? Let's go. Yeah.
SPEAKER_04What do we love? That cool blue, lean into cool blue. Oh my gosh, ice blue everywhere. Everywhere. Blue, blue goes with everything. Ice blue. I was doing Christmas shopping earlier online for the men in my life. Ice blues everywhere. Everywhere. And so when you brought that up, I'm like, oh my gosh. And I made myself a note. Go back, buy those sweaters.
SPEAKER_00Yeah.
SPEAKER_04Because of the color.
SPEAKER_00Yeah. I think the big takeaway is you don't need to like chase all of these trends. You just need to like pick some, incorporate them how you can. Hopefully you've gotten some inspo from what we've said. And the good news is at Flower Click, this is what we do. We do look at this and actually help translate it. So that is what we do. We turn these trends into collections, into content, into strategies. So if you don't want to have all that pressure on you, you can always come to us and we can we can help you.
SPEAKER_02And we can be your trend for 2026.
SPEAKER_00Exactly.
SPEAKER_04Love it. Thank you, Ellie. I love it. And you know what? I'm excited about our next photo shoot or marketing too we build into because things are gonna come around. So good in spell. All right, girls. Gotta get back to work. Thanks, girls. Thank you. Thank you so much for listening to our podcast. We hope you enjoyed spending time with us because we enjoy spending time with you. If you did, make sure you hit that subscribe button or add the business and pleasure of flowers to your Google morning routine or your flash briefing on Alexa.
SPEAKER_03We look forward to seeing you next week. So please come back and join us to discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business.