The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Episode 325: Registration is officially open — and we’re celebrating with a behind-the-scenes conversation you won’t want to miss. In this episode, Vonda and Lori sit down with Randy Wooten AIFD, co-coordinator of the AIFD Symposium, to talk candidly about what it really takes to bring Symposium to life.
From how the Elevate theme was born, to the three-year planning process, to the responsibility (and heart) behind creating a welcoming, inclusive experience for first-timers and seasoned attendees alike—this conversation pulls back the curtain on the people, purpose, and passion driving AIFD Elevate.
You’ll hear why organization, people skills, kindness, and collaboration matter just as much as design talent, how presenters are selected, what makes the main stage so powerful, and why Symposium isn’t just for designers—it’s for anyone who loves this industry.
If you’ve ever wondered what Symposium is truly about, why Elevate matters, or what kind of experience awaits you when you walk through those doors, this episode will leave you informed, inspired, and excited to be part of it.
Register Now!
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist