The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Why Showing Up Matters: The Power of Face-to-Face in Floral Education
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Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference?
After returning from the Great Lakes Floral Expo, Lori shares what truly happens when you step out from behind the counter and show up in person. From unexpected hugs at the booth to meaningful hallway conversations, this episode explores the kind of connection, confidence, and inspiration that simply can’t be recreated on a screen.
Vonda and Lori talk about the unseen volunteers who make these events possible, the designers learning inside the flower room, and the ripple effect that happens when florists gather with open hearts and open minds. They reflect on the energy shift that takes place over a single weekend and the leadership impact of investing in yourself — and your team.
If you’ve ever wondered whether you have the time or whether it’s really worth it, this conversation is your reminder that showing up still matters. When we elevate one another, we elevate the entire industry.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist