The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life
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Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think.
In this episode, Vonda and Lori dive into the subtle habits that build trust with customers - whether you’re working in a flower shop, retail store, or any customer-facing business. Inspired by recent research and real experiences from the floral industry, they explore the small but powerful ways people decide whether they trust you… often within just seconds.
From being fully present with customers to leading with warmth, matching energy, and showing genuine curiosity, these simple behaviors can transform everyday interactions into meaningful connections that keep customers coming back.
You’ll hear practical insights, relatable stories from trade shows and presentations, and a few laughs along the way (including a surprising amount of discussion about jelly beans).
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist