The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit
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Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite, Executive Director of That Flower Feeling, for a timely conversation about the industry-wide marketing movement designed to keep flowers top-of-mind beyond the “marrying and burying” peaks. Vanessa shares her nonprofit leadership journey, how the initiative launched with a bold industry investment, and why the goal is bigger than a single campaign—it’s about building everyday flower-buying into modern life.
You’ll hear what’s behind the new “Just Add Flowers” campaign, what early performance metrics are showing across major social platforms, and why a third-party test market delivered a notable lift in local floral sales. Vanessa also breaks down how florists can use the free (and contributor-level customizable) marketing assets, why participation matters for long-term industry growth, and what’s coming next—including a mid-year campaign check-in webinar.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist