The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Stop Overthinking Social Media: Real Strategies That Work
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Episode 327: If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you.
Lori and Vonda sit down with Chris Grigas and Karrie Wallace, both from the Bill Doran Company team working from different locations, to have a real, honest conversation about what’s actually working right now on Instagram and Facebook for florists. From struggling to post and feeling behind on trends to understanding what the algorithm is really favoring, this episode breaks it all down in a way that feels doable.
They share why so many shops are missing the mark, how to think differently about your content, and what it looks like to create posts that truly connect with your audience. You’ll hear practical ideas you can use right away, along with a refreshing reminder that social media doesn’t have to be perfect to be effective. In fact, the most impactful content right now is authentic, unfiltered, and human.
Whether you love social media or avoid it altogether, this conversation will leave you feeling more confident, less overwhelmed, and ready to show up in a way that actually grows your business.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist