The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
What You Can Control (and What You Have to Let Go)
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Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that hits close to home for every business owner - control.
From slow seasons in flower shops to tough leadership decisions and the emotional weight that comes with them, they unpack the constant tension between what you can control and what you simply have to release. Whether it’s sales, customer reactions, team dynamics, or even your own expectations, learning that difference is where growth really begins.
They share real-life experiences from the floral industry, including navigating uncertainty, managing emotions, supporting struggling shop owners, and making decisions that don’t always make everyone happy. Along the way, they explore practical ways to regain a sense of peace - through mindset shifts, gratitude, vulnerability, and focusing on the actions that actually move your business forward.
This episode is a reminder that while you can’t control everything, you can control how you respond—and that’s where your power is.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist