The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
Hard Truths Flower Shop Owners Need to Hear
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Episode 329: This one might sting a little.
Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but rarely do. From not knowing your numbers, to blaming your team, to staying stuck in design instead of actually running your business… this episode pulls no punches.
If your shop feels chaotic, inconsistent, or like it’s not growing the way it should—there’s a reason. And it’s probably not what you think.
This isn’t about tearing anyone down. It’s about waking up, getting honest, and making the changes that actually move your business forward.
Because at the end of the day, avoiding the truth is far more expensive than facing it.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist