The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
From Forensics Lab to Flower Moxie with Amy McCord
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Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely journey – one that started with a $100 wedding, a box of Sam's Club roses, and a lot of tears.
In this episode, Lori and Vonda sit down with Amy to talk about how she went from working in a biochemistry lab to building one of the most recognized floral education brands in the industry. Amy shares the real story behind Flower Moxie, her new book Blooms Every Day, and why she believes the DIY floral space isn't a threat to florists – it's an opportunity.
In this episode we cover:
- How Amy turned a side hustle into a full floral empire
- The moment she knew Flower Moxie was really going to work
- What florists can learn from the DIY wedding market
- Why social media is changing bride expectations (and what to do about it)
- The leadership lessons that transformed her team and her business
- Behind the scenes of writing and shooting Blooms Every Day
Connect with Amy
Website: flowermoxie.com
Instagram: @flowermoxie
Pre-order her book: geni.us/BloomsEveryDay
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist