The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career
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Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just another industry event.
If you’ve ever looked at the price tag and hesitated, or wondered if it’s really worth it, this conversation is for you. We break down what actually happens behind the scenes—from immersive design experiences and main stage programs to hands-on workshops and real, practical education you can take straight back to your shop.
This isn’t just inspiration—it’s a crash course in growth. You’ll hear about the designers, the energy, the unexpected takeaways, and the kind of “ammunition” that fuels your creativity and business for the entire year.
But beyond the classes and content, it’s about something bigger: connection, community, and stepping into a space that challenges and elevates you.
If you’ve never been to Symposium, consider this your invitation. And if you have, you already know… there’s nothing else like it.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist