The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
The Keepers of the Pretty | Moments with Marlin
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What does it really mean to “make it pretty?”
In this first Moments with Marlin episode, floral industry favorite Marlin Hargrove joins Lori and Vonda for a conversation that’s about so much more than flowers. Together, they explore the responsibility florists carry as the keepers of the pretty—taking a customer’s vision, interpreting it with care, and delivering something meaningful to the person receiving it.
Along the way, they discuss:
- Why listening is the most important design skill you’ll ever develop.
- The surprising secret to finding great designers (hint: grow your own).
- How letting go of perfection makes you a better leader.
- Wedding trends, fearless color, and what’s changing in floral design.
- Lessons learned from educating florists through Green Mountain Floral Supply.
- Why “pretty” is deeply personal—and how every arrangement tells someone else’s story.
Filled with wisdom, laughter, and Marlin’s unforgettable one-liners, this episode is a reminder that florists don’t just arrange flowers—they translate emotions, preserve memories, and carry beauty from one heart to another.
Because in the end, our job isn’t to make it perfect… it’s to make it pretty.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist