The Business & Pleasure of Flowers
Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its fair share of challenges that might make you lose sight of the joy it brings. In this engaging and informative podcast, Vonda’s wealth of floral expertise pairs perfectly with Lori’s background in teaching, sales training, and life coaching to deliver valuable insights you can use right away.
From industry trends and the flower shop of the future to overcoming obstacles like boosting sales and building a stellar customer service team, they’ve got you covered. Discover how small shifts in your mindset and approach can create big transformations in your business and life.
Hit subscribe to put the pleasure back into your life, go back to loving flowers, find fresh inspiration, and bring the joy back to your business!
The Business & Pleasure of Flowers
You Belong Here: Mentorship, Positivity & Welcoming the Next Generation
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Episode 341: Fresh from AIFD Symposium 2026, Vonda reflects on the moments that mattered most and they weren’t always found on the stage. In this heartfelt solo episode, she shares why kindness, mentorship, and making first-time attendees feel welcome are essential to the future of the floral industry. Join us for a conversation about community, belonging, and the ripple effect of one encouraging word. Because the greatest thing we can arrange isn’t just flowers - it’s confidence in another person.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist