The Business & Pleasure of Flowers

Empathy Continued: Head, Heart, and Hands in the Flower Shop

Episode 343

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Episode 343: Empathy is not just about feeling someone else’s emotions—it can shape how we communicate, lead our teams, serve customers, and respond when someone needs help.

In the second of this series, Lori and Vonda explore the three types of empathy: cognitive, somatic, and compassionate. They break down how each one appears in everyday flower shop situations, from helping an overwhelmed customer and responding to a delivery complaint to supporting a grieving family or stepping in when an employee is falling behind.

They also discuss the risks that come with each type of empathy, including manipulation, emotional exhaustion, burnout, and creating dependency instead of growth. Through personal stories, flower shop examples, and plenty of honest conversation, Lori and Vonda explain how empathy works through the head, the heart, and the hands—and why healthy boundaries matter.

This episode will help you recognize the empathy you already use, understand your natural tendencies, and become more intentional about how you connect with your customers, employees, and community.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

SPEAKER_02

Sometimes customers don't always tell you how they're feeling. A sympathy customer could come in and just say, I need something simple. But their voice might be trembling or might sound distant in you if you have somatic.

SPEAKER_00

Welcome to the Business and Pleasure of Flowers. We're your host, Vonda LaFever, and Lori Wilson.

SPEAKER_02

And we believe that business and fun are a perfect combination. Kind of like us, Vonda.

SPEAKER_00

Lori, I have to check back in and see how did pickleball go?

SPEAKER_02

Pickleball went. Great. So I had one lesson. Uh-huh. One and done. No. No, I will do more. I liked it. We spent a lot of time learning. I don't even know the exact rules. There's a lot of rules.

SPEAKER_00

Are they very different than tennis?

SPEAKER_02

Yes. Okay. Matter of fact, he said, so I took a group lesson. And the good thing is there was only four of us in the group. It was a very small group. So we got a lot of one-on-one attention because he said typically there's eight people in the group, but it was just happened to be a smaller one. And two of the four of us were previous tennis players. I am not a tennis player. So I was playing. And the two that were tennis players struggled because it's very different. And Ellie has mentioned that. She said the first time she played, she was frustrated because it's not tennis. Okay. It's different. So, anyway, like I said, the rules are different, but our instructor, he was this adorable young little boy. He probably is, I don't know, maybe 20, 21. He was such a good teacher and patient with us. We were all about the same age, which was nice too. So I liked it. I will definitely do it again. It was all indoors, which was very helpful. It's a big indoor pickleball thing. And they have it broken out into beginner, intermediate, advanced. And so it was fun too. I sat there for a while when it was over and watched. Because I think you can learn a lot by just observing. Oh, 100%. Yeah. Watching how people, how that it actually plays. So anyway, it was good. So it's every Friday. Here's my biggest problem is signing up for a package of five lessons. And then you have to, you can't just do everything. I'm like, I'm out of town there. And oh, I'm out of town there. You have to, so I got to get all of that figured out.

SPEAKER_00

And you can't just do them by ones. You could do a one, but you'd rather buy a package of five.

SPEAKER_02

Yeah, that was like an intro class. Gotcha. And then you'd buy a package of five, which I want lessons. I am not that type of person. Like Mark is my husband, is like, let's just get out there and figure it out. I'm like, no.

unknown

Yeah.

SPEAKER_02

Gotta under because if I do that, then I won't know how to play it correctly.

SPEAKER_00

Yeah. Like you want to set yourself up for success.

SPEAKER_02

Then know how to do it right. Yeah.

SPEAKER_00

Give me the foundation.

SPEAKER_02

Give me the foundations. Yeah. And then I will, because I don't want to start bad habits. I already have enough bad habits, Vonda.

SPEAKER_00

Yes. You have so many bad habits.

SPEAKER_02

I don't need more bad habits in my life.

SPEAKER_00

So what was your weekend? It was good. I worked in the yard all weekend. It was just nice to be back out in the yard and trimmed our palm tree and trimmed the bushes and did the weeding, all that. Okay.

SPEAKER_02

Are you ready for empathy part two?

SPEAKER_00

I am, because this is where you're saying that part of it is where you're gonna relate it to me. Yes.

SPEAKER_02

This part's gonna be all about you, the first part. Some of it will. I am a firm believer that all of us, somewhere, deep down inside, have all three of these types of empathy. We just have to dig sometimes for them.

SPEAKER_00

I like the one you referred to last week as the professional empathy. So I'm going to really be thinking about that while you tell me about the next type of empathy we're going to talk about today.

SPEAKER_02

We're going to do, and I probably talked about cognitive empathy, but we're going to start with that one. So the three types of empathy that I talked about at Symposium were cognitive, thematic, and compassionate. Okay. As I think I said, I showed movie clips of each three to kind of show you the all three in action, but can't show movie clips on a podcast. That would be really cool. But cognitive empathy is the ability to put yourself in someone else's shoes and understand their perspective, even if you don't feel their emotions. Okay. So that part's key for cognitive. You don't necessarily feel what they're feeling, but you understand why they're feeling that way. I get it. I get why you're upset. I totally get that. So this is you're exercising a mental understanding of that person's experience. So it's based on intellect, perspective taking, perspective is a big word throughout all of empathy. Curiosity, and here's another one, active listening. So what this might sound like is I can see you're really frustrated. So I remember when I was doing my student teaching, my first time I did student teaching is fourth grade. And there was a a boy in that class who got frustrated really easily. He had some learning disabilities. And so instead of saying, Hey, Jake, calm the hell down. I need you to calm down. I need you to stop talking. That's not gonna work. That's not gonna work. But if you go over and you go, hey, I can see why you're frustrated.

SPEAKER_01

There's a lot of words up there. That's God, it's hard.

SPEAKER_02

Right? I don't feel what he's feeling, but I can see why he's struggling. You can see it, and you can see why he's struggling. It makes sense from your point of view feeling it. So how does this benefit your team in a flower shop? Right. These people are pretty good at communication most of the time. So if you have two employees that are maybe high escalation at each other, toxic or something going on, you're using intellect and your hmm, you go to your corner, you go to your corner, you can go talk to each other, right? So understanding someone's point of view without feeling it. I wrote down a couple of examples. An angry delivery complaint. Here's a situation. Someone calls because the flowers haven't arrived yet. Your a normal first thought might be, my gosh, the driver is 10 minutes behind. Chill out. But cognitive empathy would ask, okay, why are they freaking out? Why is 10 minutes? Maybe the flowers are for a funeral, and this person is already high grieving and high anxiety, or maybe it is for a surprise. And the person's getting ready to leave town and they're panicked because they're afraid they're gonna leave. There's a situation. So your response would change. It's in a, hey, they're only running 10 minutes behind. It's okay. They'll get there when they get there. Instead of that, you would say, I can hear how frustrating this is. Let me find out exactly where your order is. Hold on. I'm gonna get right back to you. Matter of fact, I'm gonna put you on hold. I'm gonna call from my other phone. You're gonna calm them down, make sure they are important, and you are going to find the solution, right? You haven't admitted fault, you're just gonna find the solution. Yeah, no, I get you. Another example that I think happens daily is a customer comes in. I have no idea what I want. I gotta order flowers. Without any kind of cognitive empathy, we tend to go, how much do you want to spend? What am I dealing with here? What yeah. $3, $45, $20, what is it? With cognitive empathy, you recognize maybe they're overwhelmed, maybe they just don't know. So maybe go, hey, no worries. It's what I'm here for. That's why I get paid the big bucks. Or to soften them, to ease them. Tell me who are you buying flowers for? What's the tea? What's the scoop? Get them talking.

SPEAKER_00

You're reducing their anxiety. Interesting, Lori. I would have never identified that as empathy. That's empathy.

SPEAKER_02

I would have never should affirm you. You use it because it's empathy every day.

SPEAKER_00

Yeah. To me, I'm just like, that's sales training. That's people 101.

SPEAKER_02

100%. And that's going back to the myth. We use empathy every day, and we don't even realize it. Yeah. It just comes in different forms. It's because the word makes us feel think, uh, you gotta be soft and codependent and enable it. No, no. It's just using your brain.

SPEAKER_00

Yeah. Yeah. Honestly. Yeah. Just never would have said that is something. But you're right. We use that every single day in shops. You know, in our business. Dealing with customers. Dealing with customers.

SPEAKER_02

No problem. Getting their perspective because you don't know. Are they really just, I have no idea what I want, or is something more going on? So let's reduce the overwhelm. Yeah. And get them talking a little more so I can help them. What's the best way I can help them? So I like that. With every type of empathy, I have a watch out slide, like look out for there's pitfalls type, if you will. So cognitive empathy is sometimes called the head empathy, not the heart, which isn't necessarily a bad thing, but because it is the head and not the heart, it can come across as you don't care about the person. And it can also come across as rather manipulative. So in books that I've read, and in lots and lots of articles that I have read about it, psychiatrists have said that narcissists have cognitive empathy. Like they know you well. They put themselves in your shoes and they know exactly how to manipulate you to get what they want. So even I would agree with that. That's what I'm saying. Even bad people have empathy, good and bad. Interesting. Yeah. A person can be highly skilled at reading emotions, motivations, and perspectives, but then they use that knowledge to persuade, manipulate, or simply just get what they want. It can be very scary. So in leadership, us as business owners or managers, when we're leading employees, the employee might not feel heard, even though you accurately know what's going on. Let's say you know exactly why your employee's upset, and yet you just do nothing about it. Because you're like, eh, I don't want to deal with that. That's the pitfall of somebody. Because you're not really feeling. Yeah.

unknown

Yeah.

SPEAKER_00

You pick and choose when you want to you're listening, but maybe your response is understand.

SPEAKER_02

But you're like, yeah, whatever. You're deciding if they should feel that way or they should just get over it. Which let's be honest, we've all done that. Yeah. We do. We're human and we do that. We put time limits on other people's grief, or I don't know, it's not always just grief, but they're drama.

SPEAKER_00

Yeah, they're drama. Drama sometimes.

SPEAKER_02

Yeah. Yeah, exactly. In customer service, the employee understands the situation of the grieving customer, but they never truly connect with them. This can be a really bad thing if you have an employee that's dealing with a grieving family, let's say about sympathy, and that employee just doesn't have the heart empathy to deal with that.

SPEAKER_00

And a lot of times I think that happens if that employee has never lost someone, then they can't connect. That connection cannot be made. But then there's a one, and I'm sure there's a pitfall on that too, is when you're working with a grieving family and you start sharing all your experiences and all that. So it's yeah, they're working there. Yeah, okay. Now you're speaking my language.

SPEAKER_02

That's my yeah. All right. Okay, so that's cognitive. Cognitive. Cognitive is a great one. I think I talked about I always think of the triage nurse at an emergency room.

SPEAKER_00

Yeah.

SPEAKER_02

That makes sense. They're cognitive, they're gonna have to get through, and their goal is to figure out how sick you are, right? And they use intellect and perspective. They try to put themselves, okay. So what do I need to do for this person? But not take on every heart attack that is sitting in front of them or right? Okay. Somatic empathy is when you physically feel the other person's pain. So this is obviously me. Your body mirrors what the other person is doing. It's connected to feelings, physical sensations, mirror neurons. This is so much scientific research out there that talks about this. It's crazy. This is where Ellie and I have joked. She gets a headache, I immediately have a headache. Her ankle is hurting. I'm like, oh my gosh, mine does too. We just, it just is so weird. She has a stomachache within five minutes. If we're rooming together, oh my god, my stomach hurts too. It just happens. It just happens. She cries, I'm good. And you and I'll do that on Zoom calls. If one of us starts crying, the other person just starts crying. Yeah, no, we tend to do this. It happens more easily, of course, around people we love and we truly, but this is also I cry every time I watch a video of a person in the military coming home and surprising their family.

SPEAKER_01

Yeah.

SPEAKER_02

I cry their part when I somebody's coming home. 100%. Same all the time here. So that is uh, you're getting it. So what this sounds like is your stomach tightens when somebody else is telling you their bad news. Yeah. You cry when somebody else cries, you feel anxious. This is what I use this example. Sorry, in my thing. So you feel anxious when you walk in a room of tension. And the example I used was our photo shoots.

SPEAKER_00

That could be Lauren.

SPEAKER_02

Hi. And I was talking, and Ellie was laughing because I was like, Julie was in there too, and she was nodding. And I was like, sometimes we'll come in like a day late, right? Because I don't do all the prep stuff, or sometimes you guys go in early for family because we do them in Des Moines. Anyway, every once in a while, when I walk in, I can immediately tell if you and Ellie are at odds and not about life, but about an arrangement, right? It's always just about an arrangement. And I can feel it. I can literally feel it. I feel it in the room, I feel it on your faces because you guys are horrible at masking. And we're in a safe space. So you don't have to. Right. You don't have to. That's why we have to have a pretty tight-knit group there because we can't have outsiders. They think we're all crazy. That's true. But that's what this is. I walk in and I immediately know, who, okay, where, or I'll know, oh, we're doing great. I just I'll know where we are. Yep, you can tell the temperature in the room. And then my first person I go to is gonna be Ellie. Because I'm like, I'm gonna, I'm gonna check in on the photographer first, maybe play with her hair, do some things that I know can maybe help calm her and get the sense of what's going on with Fonda. Did I talk with her?

SPEAKER_00

What did she do? What did she do?

SPEAKER_02

Punch me in the face. What did I do? Yeah, you're right. And then I go over to you, and things tend to kind of calm down a little bit and then we do our thing. But that's somatic empathy. That's just me, and and I will have that pit in my stomach going, oh no, how do I fix this? But I've gotten better through therapy because I'm like, I it's not my job to fix it. I will do my right. It's okay. This is not me. This is not about me. This is about flowers. It's not even about them. This is just about flowers. This is about business, it's about flowers. This is okay. We're gonna get through it.

SPEAKER_00

That's right.

SPEAKER_02

Not a big deal because we've been here before, and we come out on the other end and we're all going to dinner, and it's gonna be fine.

SPEAKER_00

We just gotta get through these arrangements here, and we'll be fine.

SPEAKER_02

Right, but that's okay. How does somatic empathy help your team? I just kind of gave an example of, I don't know if it helps our team, but it's what happens to our team. It promotes deeper connection between people. Usually whoever has the somatic empathy helps kind of bring people together. It might help you respond more appropriately. I know there are times on our team that you or even Ellie or even Cammy will go, Hey, can I send you this to look over first before because I want to those kind of like, yeah. Or let's just take a minute before we think about whether we're gonna call that person back or not. Or even in certain webinars when anyway, that type of thing. And again, they help you read the room. Yeah. Here's some examples of a day-to-day in a flower shop. So sometimes customers don't always tell you how they're feeling. A sympathy customer could come in and just say, I need something simple. But their voice might be trembling or might sound distant. And you, if you have somatic empathy, and it helps you sense anxiety, grief, it helps you sense what's going on. The other side of this is a customer comes in excited because he's proposing tomorrow. Right? Mm-hmm. He's smiling, he's practically bouncing up and down, but he's nervous. And without realizing it, you start smiling, you're bouncing up and down too. So somatic empathy is not always heavy. It can be very happy. Like you're literally just reflecting. Love that. Yep. And we do that in the flower shop every day. You're right. You do it in the right exact pitfalls.

SPEAKER_01

Downside, it's exhausting, overwhelming.

SPEAKER_02

People with somatic empathy. If you don't have healthy boundaries, you tend to carry all of that back home with you. I think of symposium, the guy that had the big backpack. Yeah. Like that backpack is full of different things for different people. And a lot of people with somatic empathy pack it full of everybody else's stuff.

SPEAKER_01

Yeah.

SPEAKER_02

And then you carry it around because you're like, oh, I gotta take all that home from you because you feel guilty if you're like, well, that wasn't my problem. I helped them here, but so I need to leave it.

unknown

Right.

SPEAKER_02

So we don't. It's exhausting.

SPEAKER_00

That's like you, let's just talk Laurie, because you do that. You take on the, I want to say the weight of the world a lot of times because you're taking all that and you've learned you just so much better to just leave.

SPEAKER_02

So much better that I cannot do that because it doesn't benefit, it doesn't benefit the person either. And it certainly doesn't benefit me. In leadership, learning to understand your employees' feelings, but not carry their feelings. Right. I think that's a really hard. Thing and then customer service absorbing your customers' anger if you had a disgruntled employee or their grief or all of those things, and then leaving it when our sales prep school we talk about that and how give yourself a minute, especially if your somatic empathy, like you've got to take a walk around the block, or go take a breather, go drink a diet coke, go do something to remove it and remind yourself this is not about me.

SPEAKER_00

I love that when you do that at sales prep school because it is so true, because you just you want to hold on to that, especially when somebody was complaining about you or your employees, and you just you're angry or and upset, and you have to let it go. You can't take it personal, you gotta let it go.

SPEAKER_02

The gift of somatic empathy is connection. Yeah. That's yeah, that's just wonderful. You want to connect with everybody and you are a connector. Yes, you are. The risk is absorption.

SPEAKER_01

Yeah.

SPEAKER_02

And we did a podcast about observing and absorbing, and I think about that all the time. And it helped me. I don't know if anyone else ever listened to it, but it really helped me. I do kind of go through my life, and when things come my way, I think of is this something I need to absorb? Or can I just observe this from afar? And by observing it, I can pray about it and then let it go by. This is God's. Let's let it go. Let it go. And that that's how I've had to handle those things. All right. Compassionate empathy. This is the all-encompassing kind. This is the kind that causes us to want to not only understand, which is cognitive, not only feel, which is somatic, but actually act and do something about it. Which is like you see people in the world spreading kindness everywhere or helping others, habitat for humanity, Mother Teresa, all of those things. You're like, that is that compassionate only understand their circumstance, but it drives us to want to help and do something.

SPEAKER_00

Okay.

SPEAKER_02

I gotta, I can't just sit here and cry for you. I have to get out and I have to help you.

SPEAKER_00

It sparks an action.

SPEAKER_02

It sparks an action. I understand, I care. Here's what we're gonna do. I'm gonna help you. Do it. So, what it sounds like in a flower shop is I can see you're overwhelmed.

SPEAKER_01

What can I take off your plate? I'm gonna take something. I'm gonna do this or this. It's not do you need help?

SPEAKER_02

Or do you need to stay late tonight? Because I see you're not getting stuff done. That would no, that's a real good one. How does this benefit your team? You think of the whole customer or the whole person, right? You're thinking everything, all three things. It inspires action and it extends compassion to world events. You'll see a lot of flower shops who they even say, Hey, this weekend 20% of our proceeds are going to this nonprofit because we're so passionate about it or whatever. That's something drove them to do that. It sparked their compassion. I'm not saying everybody has to do that, but I'm just using that as an example. I believe compassionate empathy in the moments that it comes out in us, this is the best version of ourselves. You know, we're because it's authentic. It's authentic and it's what we're called to do. Yeah, I do believe it is a calling, and every one of us have it in us. It just sits dormant sometimes when we're not listening for it. Examples of this in a flower shop would be like the grieving husband. A man comes in after losing his wife. He can't decide what she would have liked. He's very emotional. Instead of saying, She probably liked pink, so let's do this. Maybe just sitting with her and going, you know what? Tell me something about her. What was she like? And just letting him talk. Now, I know I get so much pushback from people talking to me about time.

SPEAKER_00

But in those kind of moments, 100%. Lori, I would be surprised if there's someone in a flower shop, the owner usually, who takes those moments with the family. Right. I don't think you're gonna get pushback on that. Yeah. Because that is such an important connection time. Yeah. Because there are so many customers that you have done that last amazing thing for their loved one. They come back and they're your customers for life. And so are their kids, your family, because you have spent that time. Actually, it makes me emotional. Because that makes me emotional, too. That is the best gift you can give anyone is that that time that you're spending while they're grieving. Sometimes they're not, but like you're saying, a man who can't figure it out. Yeah. Set with you.

SPEAKER_02

Or a whole family. Whole family, uh, just one man. It doesn't even, it doesn't even matter. But I do believe that is one of the most important jobs of the florist. And I don't think there are many uh flower shop owners who would allow just any employee to sit with a grieving family. I can't imagine that happening. But I will say this I think we do a beautiful job of showing sympathy, how to do design, but I don't think we do a great job about how to talk about it. So that's what I'm in. You mean talk about empathy or talk about sympathy? Where you talk about dealing with talking to grieving families. Got it. Yeah. How to do it. Because if you remember when you and Tim did that great session at SAF, we had a couple of people ask the questions like, I am uncomfortable talking to these families. And they were actual business owners.

SPEAKER_00

And they'd been in business for 10, 12 years or something. Yes. You and I were shocked on that. We were shocked, yes.

SPEAKER_02

And it was no this to them. It was, but it reminded us, oh my gosh. Yeah. People don't know. And it might go back to maybe they've never been through death. That changes you, and it changes the way you changes how you deal with people. And so, anyway, that's what I think there needs to be more conversation on that. It needs to be alongside of the beautiful design, the flowers. So, anyway. Another example, one of your designers is falling behind. And she doesn't normally do that. Again, this is something out of character. This isn't like chronically. That's a whole different type of whole different thing.

SPEAKER_00

Yeah.

SPEAKER_02

This is just somebody who normally cognitive empathy needs to kick in. You probably got to get rid of them. You're noticing that she's falling behind without waiting to be asked. You start processing the orders, helping, just cleaning her buckets, prepping her flowers. Compassionate empathy steps in and just says, I see you're struggling, going to help. I'm gonna walk beside you on this journey. What do you need me to do? Helping you. You don't have the choice, you're not alone.

SPEAKER_00

I'm helping. Yeah. And we see that. We see that a lot, I think, in our industry. I saw that at AIFD Symposium in the back room.

SPEAKER_02

Oh, I saw it everywhere.

SPEAKER_00

I saw it everywhere. People helped buckets, processing flowers, helping. Yeah, you saw that. They didn't ask. They're just like, hey, I can see you're a little behind. Let me help. Yeah.

SPEAKER_02

The biggest downside to this is creating dependency instead of growth. Compassionate empathy people can, if you're not careful, start almost enabling that person. If that person starts taking advantage. So let's say that designer is, oh, so if I act like this, she'll start setting in, or that whatever, and you keep doing it, then that becomes a problem.

SPEAKER_00

So what do you have to do? Just watch the boundaries? Yeah.

SPEAKER_02

Yeah. Right? I read a book a long time ago, Bob Goff. He's a great, he's a Christian author, and he wrote Love Does. He wrote a bunch of other ones. Anyway, but he talks about boundaries, not barriers.

SPEAKER_00

Yeah.

SPEAKER_02

And the difference there. Barriers, a lot of people just put up a wall and go, don't come in my office, don't do your job, I do mine, blah, blah, blah. But I expect productivity. That's not gonna fly. Boundaries are hey, you're having a bad day. I'm helping you. I'm right here. Now, if we're on day 10 of a bad day in a row, we had a problem. I'm not helping. Like some things resolved here.

SPEAKER_00

So this is where you came up with heart or head?

SPEAKER_02

Head, cognitive, heart, somatic, hands, compassion. Do service compassion. Yep. And that's how you remember them. That really covers it. I love it. Yeah, that really does. That's the gist of it all. Yeah. So I think all of us have all three. Okay. Depending on the situation. I believe I tend, let's talk about tendencies, right? My tendency is somatic because I was born with your relief. Right. But I through life have trained that and honestly hardened myself, yeah, just because of life. So you have a tendency probably more for cognitive.

SPEAKER_00

And then compassionate.

SPEAKER_02

But I've seen you compassionate. I've seen you somatic. Yeah. So we have them. It's just when we allow them to arise.

SPEAKER_00

Yeah. I think it's awareness. Just knowing there's a name for it and the awareness of what's going on. I think that's just it's fascinating, Lori. It's really fascinating.

SPEAKER_02

Yeah. And sometime we'll go through the acronym of how we train ourselves because you can to be more empathetic. And it does, it starts with awareness and finding our blind spots because we all have them. And so I talked through that whole thing. We don't have time for it today, but it's examining your blind spots. And we could do 30 minutes on that because that one's hard and it's humbling.

SPEAKER_00

I think that's what we should do next: examining your blind spots.

SPEAKER_01

Yeah.

SPEAKER_00

And we can share with each other.

SPEAKER_02

I'll tell you what I think mine are, and you can say what you think yours are.

SPEAKER_00

Okay.

SPEAKER_02

To be continued. Okay. Thank you so much for listening to our podcast. We hope you enjoyed spending time with us because we enjoy spending time with you. If you did, make sure you hit that subscribe button or add the Business and Pleasure of Flowers to your Google morning routine or your flash briefing on Alexa.

SPEAKER_00

We look forward to seeing you next week. So please come back and join us and discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business.