Interview with Ryan Freeman: What can you do for your online business?

Episode 023: Vonda sits down with Ryan Freeman, founder and CEO of Strider, Inc. an online website marketing and development company. Ryan grew up in the flower business but floral design was not his thing, so he discovered what he loved to do and it involves making a florist online presence stronger and more profitable.  A problem solver, avid learner, and all around great guy, you won't want to miss his inside story. 

Learn more at: https://www.thebusinessandpleasureofflowers.com/

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Transcript

Vonda 0:00

are there any tips you could share that they could do themselves maybe to get some more online traction?

0:10

Yeah. First off,

Vonda 0:17

welcome to the business and pleasure of flowers. We're your hosts, Vonda LaFever.

Lori 0:21

and Lori Wilson . And we believe that business and fun are a perfect combination. Kind of like us, Vonda

Vonda 0:39

today. I'm fortunate to have Ryan Freeman, founder of Strider, with me. And if you don't know about Strider, it's an online marketing agency, Ryan and I run into each other at shows off and on around the country. And so we've known each other for a little while. It's really fun to have you here today with me, Ryan.

Ryan 0:56

Well, thanks very much. I've been listening to the podcast for a while . I'm a fan, so I'm glad to be on. Thank you.

Vonda 1:01

So you are an official cliquer?

Ryan 1:03

Well, I'm a Canadian, so I have to say clique, but other than that, yes, I definitely counted amongst the audience.

Vonda 1:10

Love it, love it. You know , so I'm going to just start in right away and ask you, how did you get started in the floral industry anyway?

Ryan 1:19

Well, I didn't have much of a say in it. I was born into the family business, fifth generation in our flower shop as a young man. Well , the guy was running around with four generations under one roof working at the same time. That was a lot of fun, but I grew up, you know , working for my grandfather in particular very early on. I could stand so I could work making boxes for Nicola box. And you figured out pretty quickly that the harder and faster you work, the more money you make. So great life lessons at four and five years old. Yeah . Also discovered at five years old that I'm a pretty terrible floral designer. So if you, my design career kind of peaked at five and has been downhill ever since.

Vonda 1:58

So at five you were like, Nope , this is not what I want to do. They were telling me I don't have that natural talent I'm out.

Ryan 2:04

I kept doing designs, but , uh , the feedback was less than enthusiastic. So yeah . So of course you got to find somewhere else to be useful. So , uh, you know, got into the, the business side of the shop and of course turned 16, started doing deliveries. You have the Saturday guy. So , uh, but that was really cool because you get to experience the recipient side. It's great to think about, you know , the business and the design and the creativity, but then, you know , you see that door open, someone's face lights right up. Oh, those are for me. And you know , that's a fantastic thing and that never gets old.

Vonda 2:42

No it really doesn't. And I think that's why we see flower shop owners still out making deliveries.

Ryan 2:46

Yeah. I really recommend that. Especially for people that are, maybe you've been in the industry for a couple of decades and you started to get a little worn down as you go out, do some deliveries, watch people light up again, just remember why you're doing this, we can get so again, so focused on the business and even , even on the design side and pushing creativity, which is fantastic. I love that stuff. But at the end of the day, it's, you know , we're doing this for the recipient for that person. Who's just having their day changed by flowers.

Vonda 3:15

Yeah. We often forget that in the day to day business the joy that brings , we know they bring joy because we're doing it, but still that recipient that's great. So from that point where you're taking those deliveries, Saturdays, how did you get into technology?

Ryan 3:34

Well, technology was kind of an interest. Apparently when I was really little, I loved taking things apart. I was not great at putting them back together, but I love taking them apart. It was also just I think fortunate to be born at the right time when computers were just starting to be accessible at home and in small business. And again, being the person of that generation that became my responsibility. And from there got to working at a local computer shop. And from there, I made some connections with the people that owned an internet provider when internet like home internet access was just becoming a thing. And so started building websites for some small business clients around 1994. And then few years after that, you start getting directories and search engines. So, okay, now we're building site. How are we going to get some people to it and just continue that path of solving problems and whether it's on the technology side or more so with the marketing side, but just finding solutions and efficiencies and helping people share their vision, grow their business.

Vonda 4:40

So let me ask you , I'm gonna back up a minute to where you said that you took things apart, you didn't put them back together so well to the internet or computers when it was first starting, which means to me that you learned a lot on your own, you kind of probably got in there, had to dig in yourself rather than school taught you or self-taught.

Ryan 5:04

Yeah, that, that is , uh , that is very true. When I, by the time I got to college, I actually failed my first year computer class because I went in, got all the assignments on the first day, went home, did the entire semester, that night emailed it to the proph and they didn't find out until the end of the semester that I had failed because he couldn't, his email box locked up and, you know, being a career gym teacher, he couldn't get into his email and get my own work. By that point I had, you know, five or six years, more real world experience than the people who were teaching in the college

Vonda 5:35

when I've talked to people who are really good at computers and problem solving, which you're talking about. It's because you've learned it by yourself from the ground up, obviously, you know, you have to take some training and things too, but that's a real gift that you have ,

Ryan 5:50

uh , for sure. And I think, again, a lot of that is just right time, right place. Right. Generation the right point in history.

Vonda 6:00

What part of technology drives you the most? I mean, what are you a passionate about in that field?

Ryan 6:08

Well , I'm passionate about solutions, right? So technology is a tool that allows us to solve problems and make life easier and grow more, do more better. So that's really where the passion lies. So, you know , sometimes that'll be meeting with a client and they're discussing just how they do things. I'm like, you know what you could, you could simplify that using a little bit of software, a couple of tools and your life just gets so much better. I spent a few years doing point of sale training in flower shops. And that was at a point where most shops were getting their first point of sale later on. It was transitioned from one to another, but taking somebody from a paper based system to, you're just doing everything on the computer, your month end, takes 20 minutes instead of three or four hours. And just watching as they kind of realize just how much time they're getting back in their day. That was pretty fantastic.

Vonda 7:06

But at first wasn't it, you had to overcome a hurdle of disbelief. I mean, I remember those days, Ryan, when you bring somebody a computer and it's going to take care of some of your, you can probably fire a bookkeeper, you don't need two. And you're like, yeah . And you didn't believe them. And you had to have gone through that a lot.

Ryan 7:28

Oh yes. Especially when you have an owner that buys the system and then yeah . They may or may not even be there when you have to train the staff. And if the staff doesn't buy in, things are going to get interesting. So I learned pretty quickly I would go in and by the third day of training, I would hide every notepad order pad I could find in the shop, like were doing this,

Vonda 7:52

whether you really want to or not, you have this system, you're going to do it.

Ryan 7:56

Yeah, exactly. Get on board. I promise you. It's going to be great.

Vonda 7:59

Oh my gosh. So that wasn't solution that you had to try to talk somebody into continuing on. Right. Do you still have that challenge?

Ryan 8:09

Yeah. So in different ways, right? Um , most shops now, for example, they'll have a point of sale system, right. They've kind of bought into that. We've passed that hurdle. Yeah. It could still be their website. I mean, we're, you know, we're 20 something years into small businesses having websites, but for a lot of shops that still just a to do, right . It's a check box on their list . Like, okay , have website check. Don't think about it, move on to something else. But you know, that's so deadly because you just wind up with a template site that doesn't reflect your business at all looks the same as 12,000 other shops. It's a pretty awful thing. And there's just way too much passion and personality and creativity in this industry to have our industry represented to public as a bunch of rubber stamp franchises, how it comes across when everyone's got the same website, the same catalog, the same about us page. One of my favorite presentations, where I go through and take the selection of texts from an about us page on a florist website and pull up seven or 8,000 other florists that have exactly the same about us text. This is your opportunity to tell us what's so wonderful about you. And you're leaving that just as the default text, your family owned and operated and committed to fresh flowers.

Vonda 9:26

I know I have been at your presentation several times for that . And people just, people are dumbfounded. They're like, Oh, like they've never thought of that before. That's one of those aha moments for some people.

Ryan 9:40

Yeah. It's great. Like talk to shops and they'll talk about how they love merchandising their shop and doing their display window. That's fantastic. If I was to come into your shop and say, yeah , for fixed price, I'm going to go, I'll take care of your merchandising and your window for you. Right. Some shops at least would consider that. Some just love doing it, but a lot would take it. But if I then said, okay, but it's going to be exactly the same window as 18 other shops in your city. And by the way, the shop across the street is going to have the same window too . Alright . Well, shops would be horrified. But they'll do it for their website. And it was our research that said 10 times more people are going to see your website and see your window.

Vonda 10:25

at least

Ryan 10:26

So, yeah. So that's kind of the hurdle now is just, getting people to care at that level. But it's intangible. Right? You can walk out front, look at your shop and be proud of it. Right. You're walking around like, yeah, this is our great display. This is our merchandise. I remember being at market and buying this container right there. There's that tactile response and memory to it. And you don't have the same connection with your website, but you've got to understand that's where people are connecting with you,

Vonda 10:55

especially now more than ever.

Ryan 10:57

Oh, for sure. Like our e-commerce numbers for our clients are just through the roof.

Vonda 11:03

Well, that public finding you that can't come in anymore. So what we're looking at the website and saying, Hey, I like what I see , can you do this one thing I love you like finding solutions to problems and you love efficiency.

Ryan 11:16

Yes.

Vonda 11:17

I like that. Tell me how that works into your job as the CEO owner, founder of Strider .

Ryan 11:26

Well, I think one of the ways that plays in is in keeping our business affordable to our clients. When I started Strider, our goal was to work with small business clients and probably more than half, maybe three quarters of our clients are florists, but we do work with other industries as well, but it's really has to be affordable and effective for small business client. That's, that's actually where the name Strider comes from. So if you're familiar with the Lord of the rings movies, Strider was the name that Eric Gordon's character went by early on when the hobbits first meet him at the pub and he rescues them. And then these taking them through the wilderness, he's their guide and their protector in this crazy wilderness. And you've got these , uh , you know, just good natured hobbits that are just so out of their element and

Vonda 12:13

Oh, wow. Awesome.

Ryan 12:16

So, and you know, that's just, that's what we want it to be again, small business owners love what they do. They're not doing it because they want a job they're generally in there , cause this is their passion and they're trying to make a living and do it , their passion. And there are lots of opportunities, especially in the online world for them to get kind of lost in the wilderness and misled and absolutely, we want it to be that guy be that reliable source. But that also that means being affordable and delivering great value. And if we're not efficient in what we're doing, we won't stay in business or we're not going to deliver great value. Right . So , I'm lucky to have a team that is very efficiency focused as well. And just about everybody on our team is also either current or former business owner. So everybody's got that perspective and that entrepreneurial spirit and that appreciation for stretching a dollar.

Vonda 13:14

Yeah. It's a whole different mentality for sure.

Ryan 13:16

It really is. Yeah. So we're really blessed to have a great team that really loves working hard for our clients. And you know, we celebrate the wins when our clients do well.

Vonda 13:27

I think that's probably what flower Clique and Strider have in common. We rejoice in the victories of each one of our shops. Every one of them, we take those victories to heart and we're like, yes, we are so on their side. And I know you are too. I mean, and that team that you've built, it's all about making sure they're winning, making sure that they're doing a phenomenal job.

Ryan 13:50

Right. Everybody has the opportunity to take a corporate job, get a steady paycheck, do grind work. But for some of us, we want to be able to do it properly, do it right. Do it with integrity.

Vonda 14:04

Absolutely love that. So you're giving me a little bit about Strider, but if I would say what's your elevator speech, you know, give me a few words on what is Strider?

Ryan 14:14

Well, Strider is an online marketing agency and we work with small businesses to help them grow through online marketing channels. That can be digital ads. We've been a Google partner agencies since Google first started that program. I don't want to recall how many years ago that was.

Vonda 14:32

We don't have to go there. You don't have to tell me how many years ago that was. Yeah . Starting with Google is pretty huge.

Ryan 14:36

Yeah. There's a lot more gray in the beard now than there was back then. So we work with building websites where we need to marketing websites is the big thing I like to say, getting the right people to the right place and doing the right thing. So if you're a florist that could be getting people to your website, finding the product that they want and then taking the action that we want, like making a purchase, right . Or it could be bringing that bride to be to your right section of your website, having our fill out a lead consultation. Right. Just getting it right. People, right place. Right. Action. That's our job. And we've got lots of different tools and some really cool ways to do that. But that's the big picture.

Vonda 15:13

So a lot of flower shops right now might not be able to afford your services. Are there any tips you could share that they could do themselves maybe to get some more online traction?

Ryan 15:24

Yeah. A few first off, make sure I'm assuming by now that everybody has claimed their Google my business listing because everybody's been to the shows, everybody's heard that advice been on the webinars, but now that we've got Google, my business listing claimed use it and use it well, they've got some COVID specific features in there now. So you can be posting regular updates on your business. How quarantine is affecting your availability hours. They have special attributes. They set up now for the curbside pickup and safe delivery, same day delivery. And again, for florists like this is right in our wheelhouse, right? Everybody's going, you know , pivot delivery. It's been there for a hundred years, right ? This is what we do, but make sure that when they're searching online, make sure the information they're seeing in your Google, my business listing is accurate and current, right ? Put some information on your website, really pair down your product offerings early on. I knew I was going to love this podcast because I think it was your second or third episode. You guys hit on the paradox of choice. I remember being in the car, I threw my hands up. I'm like, these are my people.

Vonda 16:30

Come on read the book people. You have to know too many choices.

Ryan 16:34

Yeah. Honestly, this is one of the blessings of this whole dynamic is it's forcing people to take a fresh look at their business and realize you don't need 1200 products on your website. You can, you can get by with six or eight sometimes , maybe more, but you can pair it down. And this gives you a good excuse to say, well , we've got limited selection, lots of designers choice. Our designers are fantastic. Trust them. Do that , stay active on social media. We know those social algorithms are based on activity and engagement. And if you go radio silent for a couple of weeks, you're going to be starting from zero again, as far as getting that exposure. But it's a great opportunity for you to be human. Not every post has to be, you know , about the business or about flowers. It could be a here's here's life at home. Here's me in the garden today. Here's me with a glass of wine on the porch at 11. Because if , again, if you're doing that kind of a reno or something in the shop, talk about it, do an Instagram story on what you're doing.

Vonda 17:32

It's all about being authentic. Isn't it. Especially now I think it's even more accepted because we're doing everything from our homes that people are looking at, like look at that were they're real people. They're real people here.

Ryan 17:44

Yeah, yeah, yeah. People are going to connect with that more and more people are on social media. So your audience is there, everyone who's home from work and they've got less to do. And might've exhausted Netflix out.

Vonda 17:56

Had enough. I talked to somebody the other day and they're like, I shut down everything technology for two weeks because I was like over it, I was just too stimulated, you know, people are going through that. Okay. Too many movies, too much social media. And now they're getting right back into it.

Ryan 18:13

Yeah. But beyond that, so once you've gone through things like looking at your website, pairing things down, making sure you've got updated information. If you're doing one of those quarantine or COVID alerts on your website, make sure you've got a date on it. So people know what's current information because regulations are changing all the time. And we've got shops that are open when we close the next open again, the next at delivering not delivery , like , you know, regulations are changing and different areas have different rules. So make sure you've got a date on that kind of information. So people know how relevant it is.

Vonda 18:43

So Ryan, can you give me a date when this all is going to be over with speaking of dates?

Ryan 18:49

I wish it's funny. We like to think that there's going to be that bounce back point, that kind of shift back to normal and July 10th, for example, we're going to be right back where we were in February and that's just not going to be the case and it's going to be a long process. But my fear is that the people that ease off now are going to find out that the race started without them. Right ? No, one's going to give you advance warning of when normal returns we are going to suddenly look back and say, okay, that was three months ago.

Vonda 19:19

Good point. I hadn't even thought of that.

Ryan 19:22

Yeah. it's going to be a rear view mirror thing. And some people are going to be still going full steam ahead. And some people are going to be trying to catch up at that point. You know , if your competition has got a three month or a six month head start and you've been just sitting around, I know it's going to be a lot of catch up,

Vonda 19:38

maybe not be able to catch up.

Ryan 19:40

likely. Yeah . So once you've got those things in line. For the shops that can afford a small investment, we do have our small business essentials package. And that's, it's really geared for people who want to kind of DIY their online marketing, but just needs a little help guidance. And again, some tools for efficiency. So that covers everything from kind of a guided SEO interface. So every week it's a tool that's scanning your website, giving you some suggestions, not a replacement for human intelligence, but it's a nice kind of starting point yet if you're trying to go through it on your own and make sure you're especially hitting the low hanging fruit, that's really helpful. And some reputation management tools as well. So if people are talking about you, you're tracking those mentions and doing some analysis on it as well. So what are they saying about you? What kind of sentiment are they speaking in glowing terms? Are they critiquing your delivery fees? Right. Kind of getting some of that analysis and kind of surfacing that data for you. So now you can take action on that information and then things like scheduling your social media posts, asking customers for reviews. All of those tools are built into this platform that just runs $75 a month.

Vonda 20:55

Wow. Well , that's a great value.

Ryan 20:57

then to celebrate this podcast, we'd be happy to give away five licenses for that to some of your cliques or, yeah , it's a Canadian cliques.

Vonda 21:05

but wow. That's very generous. That'll be fun. We'll have to talk to Lori and see how we can give those away. Unless you have an idea.

Ryan 21:15

I look forward to hearing Lori's input. I always look forward to hearing her input. So that should be great.

Vonda 21:19

Lori, So you heard him, Ryan said it's up to you. How do you want to give it away?

Lori 21:26

Yes. So I , I feel very powerful right now too, that the two of you are leaving this decision up to me. Um, but I gotta tell you, this giveaway is bigger than what I thought he was giving away. So he is giving away five accounts. So five different memberships for five different shops, six months each for the small business, online essentials. I think he went through the specifics. So I don't have to go over those, but here's what, here's what I'm thinking. Vonda. I'm going to post on our Facebook podcast group, maybe on our flower clique site, I don't want to leave anybody out and I'm going to pose the question. Why do you want this for your business? Or how would this help your business grow? And here's what my little caveat is. I don't want you to post your answer because I think some times people hesitate because they don't want everybody else to see it. I want you to private message me. I want you to tell me why. So I'm thinking at the end of the week, maybe Friday or the following Monday, depending on how our schedules are, you and I are going to do a Facebook live and all those people that reached out to me, I'm going to put their name and like a virtual wheel spin wheel, and we're going to draw five and then we're going to hook them up with Ryan and it's going to be great. So I'm very excited.

Vonda 22:57

but that's going to be fun. All right . All right . One of the things I did notice , um, when I was looking at your LinkedIn bio and all your information was that you're active in the baseball league. Do you play ball?

Ryan 23:12

I played a little bit. I wasn't that good, but it is definitely a passion. I started coaching my little brother when I was probably 11 or 12 years old. So I've got at least 20 years of coaching, not consecutive, but 20 years of coaching background, I'm active in our local league and at the city level as well. One of my kind of core beliefs is that it's really important to be a lifelong learner, right ? So that applies to baseball that applies to business , uh , theology, everything always be looking to improve, right ? Whether it's seeking efficiency or elevating your knowledge. So I've got my drive line certification for baseball. If you're a hardcore baseball fan, you'll know what that means. Again , always looking for opportunities to learn and grow and help out in different ways.

Vonda 24:02

So theology, that's a really interesting subject.

Ryan 24:06

Um , I'm blessed to serve as a deacon at our church. It's a church plant that we helped start about 20 years ago, just celebrate our 20th anniversary. And we're a church planting church. So our goal was to plant a church in Toronto and then keep planting more churches in Toronto because so many of the churches in Toronto had fled to the suburbs that been really cool to see a revitalization there. So we've got more churches that are coming out some closely affiliated some loosely affiliated with us. But , uh, so it's been really neat to see, you know, I try to start most days with the briefing Al Mohler's podcast, which is really cool way to just kind of stay with current events.

Vonda 24:44

That's really awesome. Yeah. Like you said, I'm always learning, you know, lifelong.

Ryan 24:49

Yeah . And you know, all those things intersect. Right? So the baseball lessons, the coaching that carries over into business, the theology applies to both. Right. So how you go about everything is driven by your theology, whatever it is.

Vonda 25:01

It's so true. If your , your core beliefs is what really drives everthing you do in life. So the last question on every podcast, what is giving you life right now?

Ryan 25:13

Ah , I love this question and, you know, I've loved going through every episode of the podcast and just kind of weekly doing that assessment. So I , yeah, it's been great. Um , I think one thing I'm really enjoying right now is kind of stress test of quarantine. And I will, that sounds weird, but it's, you know, it forces us to look at every aspect of our life and say , okay, what can we be doing differently? What's essential. And what can we maybe remove, maybe look at how we do business and just again, loving it. So much of that really loving our team here at Strider. It just, you know, when you start getting to the thought of, okay, business is going down or are we going to do Nope, the team is solid. So love them and appreciate them even more looking at our family. You know , we're a family of six here living in our house and just realizing that after a few months of quarantine, we really love each other and we enjoy spending time together. And it could be that could go so badly. You know , it's not a huge house and we're in Toronto. So the weather hasn't been all that warm yet. But , um , yeah, we just, we really enjoy and, you know, without having baseball right now, we get our evenings back. And so we spend time together, we laugh over dinner and, you know, we just really enjoy each other. And that at times that's been neat,

Vonda 26:29

that speaks volumes that really does to be able to really appreciate one another like that and enjoy the time together. And does that make you post quarantine one to set aside time and say, we've got to make sure this happens

Ryan 26:43

for sure. I think that's something that we've always made it a priority to do meals together as much as possible. All right . So we , you know , we all start with breakfast together, six nights a week. We'll do dinner together one night where kids' schedules were just not allowing that, but alright . That was always a priority, but I think more so now, because it could be dinner together, but it could be 20 minutes of rushed and then getting out the door. So how do, how do we make that a more extended, more relaxed time and cherish those more?

Vonda 27:11

Yeah. That's great . Well, Ryan, thank you so much for joining me today, Lori, it was such a nice interview with Ryan. What did you think?

Lori 27:20

You know, I loved that. He said we are his people.

Vonda 27:24

I know,

Lori 27:27

I feel, I felt the same way and listening to him, not just the personalities clicking, but the information he was giving like, Oh my gosh , he's one of us.

Vonda 27:37

Right. And I know what you and I discussed. He likes finding solutions. Just like us.

Lori 27:45

yes, I love a person. Especially if they're an owner of the company, that's not afraid to say, you know, I don't know, but let me do a little research, you know, instead of a know it all. And he strikes me as that person, he's passionate about ongoing learning. And um, I think if I was a flower shop owner with a business like that, I would definitely put my faith in him.

Vonda 28:13

So what do you think our takeaways from Ryan's message was today? I mean, I have one that I'd like to start with.

Lori 28:22

All right . You start with yours.

Vonda 28:23

and that was make sure you're posting on Google my business. And like he said, you know, it's an opportunity. Are you open? Are you closed ? Or you're delivering, is your front room open? All of those little details are easy to post and make sure you're doing it.

Lori 28:38

right. Mine, which is even more simple than yours is don't forget your about us page on your website. It drives me crazy when I click on an about us page and it just says where they deliver or information, I want to know like, did your great grandma used to own this shop? Do your cousins work with you ? Like tell me the story. And I've had this conversation with so many people. I want them to understand something. There's a lot of people on this planet that when they order flowers, they're never going to go to your about us page. They don't care about you. I'm sorry to say. They just don't, the people that click the about us tab. Those are the people that love the story, right? Those are the people like me. I buy from businesses where I know their story. I feel like I'm invested in them. So it is simple. Just keep it updated, put a picture of you and your staff or a picture of your dog. Put a picture, something to engage. Those storyteller personality, people like me. Because we're your repeat customer.

Vonda 29:48

also being proactive right now, as we're going through, COVID-19 be proactive. Let people know you're still there. You're still delivering. I'm doing this instead of reactive, like you said ahead of the ball game , because when everyone starts to open and things get up to full speed again, you don't want to have to be backpedaling and go, Oh my gosh, now I'm six months behind. I thought that was a great point.

Lori 30:18

Oh, I think it's a really good point. You know, something you always talk about is that second location, you know that your online presence for a lot of shops right now during COVID-19 their online presence is their primary location. So get it perfected the same energy you would spend getting your front store, all decorated, put that energy into your website. So the last thing that I had is when he talks about we are his people, it made me laugh because I've never met Ryan. You've met Ryan, but I've, you know, I've heard him. I've had , uh , maybe a couple of conversations. I've interacted with him a lot. Third party like through you or through Kami and Kami has said the same thing. Everyone describes him as he's such a nice person. And it makes me think he has a good heart. He's good people. Right. As my grandfather used to always say , uh, so that's the feeling I had after listening to the other thing I gotta say is, I didn't know the reason behind the name of his company.

Vonda 31:27

I didn't know either.

Lori 31:30

I thought it was very cool. And of course in my family, my two boys, anything Lord of the rings or Harry Potter or Star Trek , they're gonna watch. And so earlier today I was talking to my oldest son and I said, have you ever heard of a character named Strider in Lord of the rings? We were FaceTiming. And he looked at me like I was so dumb. And he's like, yeah. And he went on to tell me all about how he was born into royalty, but he left royalty. It became a ranger anyway. So he told me the story. And then I told him why. And he's like, that's an awesome name for a business.

Vonda 32:06

Really great, great stories

Lori 32:09

good job. I love the cliquers. I'm gonna start calling people cliquers.

Vonda 32:13

So you like clicker better than clicker?

Lori 32:17

Yeah, it depends on the day. I like them both. I'll tell you what I liked Vonda is that you have now got our flower clique members when they post on our private group. Have you noticed some are like good morning, cliquers, Vonda has created a monster.

32:35

Thanks Ryan again for all your and time.

Lori 32:41

All right . Thanks for the promo. We'll let you know how it goes. We have certainly enjoyed our time together today and we look forward to being with you guys again, if you have any questions, concerns, comments, anything we would love to hear from you. You can always email lori@flowerclique.com. Also, if you enjoy our little podcast, go ahead and click that subscribe button. That's very helpful for us. And you can even leave a review and we hope you join us next week. Yes. So please come back and join us and discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business.

Speaker 1 34:01

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Speaker 5 34:21

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