The Difference: Nonprofit Fundraising in a For-Profit World
In every community, nonprofits compete within a narrow band of funders. Many struggle to stand out and make their case the most compelling. What difference allows your nonprofit to reach fundraising goals and achieve financial sustainability? In each episode, an expert addresses what makes the difference for major investments, feasibility studies, campaigns, and effective organizations.
The Difference: Nonprofit Fundraising in a For-Profit World
A Funder's Point of View
Tom Berquist, CMO of one of the largest financial institutions in the Northwest, joined our podcast for an interesting conversation from a funder's point of view. Tom discusses how he developed Boeing Employee Credit Union's philanthropic strategy over the last 20 years—and especially in the last 18 months—aligning their giving with their area of expertise and interest in impacting social justice. Who Tom meets with, who they decide to fund, how much support (and what kind) is offered. All of this is predicated on the goals of the economic development, education, or general nonprofit organization aligning with the intersection of financial wellbeing and equity. Tom walks us through the evolution of this strategy, how collaboration factors in, and how it has shaped their support for today and the future.
