Quality of life initiatives are essential in defining a community's sense of place and attracting and retaining residents. They are also crucial for attracting business investment - a key goal for any economic development organization. Convergent recently partnered with economic development marketing agency Golden Shovel on a whitepaper titled Strengthening Your Community's Competitive Potential By Improving Quality of Life. This episode dives further into this topic with Convergent Principal Andy Coe and Golden Shovel CEO Aaron Brossoit. We discuss successful examples of quality-of-life improvements, their importance, measuring their impact, and proving their ROI to investors.