After completing nine feasibility studies for fundraising campaigns in the past six months, Jay Werth and Brian Abernathy wrote a blog titled "Studies Show Now is the Time for Capital Campaign Fundraising Efforts." This episode dives into that assertion to learn exactly what community leaders, business owners, and nonprofits across the nation are telling us about fundraising now. We discuss the two most valuable attributes of a successful funding effort, and what the outlook is for fundraising in 2021.