The Difference: Nonprofit Fundraising in a For-Profit World
In every community, nonprofits compete within a narrow band of funders. Many struggle to stand out and make their case the most compelling. What difference allows your nonprofit to reach fundraising goals and achieve financial sustainability? In each episode, an expert addresses what makes the difference for major investments, feasibility studies, campaigns, and effective organizations.
The Difference: Nonprofit Fundraising in a For-Profit World
Tom Ahern, a Copywriting Genius, Shares How to Raise More Money Using Storytelling & Dynamic Communication
Is your communication strategy leading to significant donations for your organization? If not, Tom Ahern, a noted nonprofit copywriting genius, may have the solution you’re looking for. In this conversation with Convergent Principal Jay Werth, Tom explains how to shift your copywriting to deepen donor relationships, turn donors into investors, and how to avoid the “7 deadly sins of writing the appeal or case statement.” He also elaborates on the power of storytelling and how nonprofits can use stories to create connections and engage an investor audience.
If you have anything short of a 100% success rate with your donor communications, this podcast is for you!
