The Difference: Nonprofit Fundraising in a For-Profit World
In every community, nonprofits compete within a narrow band of funders. Many struggle to stand out and make their case the most compelling. What difference allows your nonprofit to reach fundraising goals and achieve financial sustainability? In each episode, an expert addresses what makes the difference for major investments, feasibility studies, campaigns, and effective organizations.
The Difference: Nonprofit Fundraising in a For-Profit World
Unlocking Donor Insights: The Power of Market Research in Fundraising
In the latest episode of Convergent's The Difference podcast, Host Jay Werth discusses comprehensive fundraising campaigns with Li Li from Foursquare Research, Inc.
Li Li explains the importance of market analysis as a tool for nonprofits, likening it to a GPS for efficient planning. She emphasizes the need for unbiased research to avoid confirmation bias and highlights the significance of involving stakeholders.
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