The Difference: Nonprofit Fundraising in a For-Profit World
In every community, nonprofits compete within a narrow band of funders. Many struggle to stand out and make their case the most compelling. What difference allows your nonprofit to reach fundraising goals and achieve financial sustainability? In each episode, an expert addresses what makes the difference for major investments, feasibility studies, campaigns, and effective organizations.
The Difference: Nonprofit Fundraising in a For-Profit World
Beyond Instinct: Using Feasibility Studies to Guide Campaign Strategy
Convergent's Jay Werth and Pam Reid discuss the importance of conducting a feasibility study before launching a capital or comprehensive campaign.
Pam emphasizes that feasibility studies provide crucial intelligence for a case for investment development and informed decision-making. She also introduces the IMPACT acronym for case content: Introduction, Mission, Problem, Actual Impact, Call to Action, and Transparency. Pam advises that draft cases should be concise, visually appealing, and tailored to the audience.
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