The Difference: Nonprofit Fundraising in a For-Profit World
In every community, nonprofits compete within a narrow band of funders. Many struggle to stand out and make their case the most compelling. What difference allows your nonprofit to reach fundraising goals and achieve financial sustainability? In each episode, an expert addresses what makes the difference for major investments, feasibility studies, campaigns, and effective organizations.
The Difference: Nonprofit Fundraising in a For-Profit World
Fundraising in Uncertain Times
This episode takes a look back at fundraising during the Great Recession of 2008-2010. Doug Croft was running the Thomasville Chamber in North Carolina and Dennis Hinkle led the Greater Burlington Partnership in Iowa at that time. Both were involved in capital campaigns. Rick Kiernan and Mark Bergethon were on "the other side of the desk" asking for major investments for economic development. We discuss how (and why) the decision was made to continue the campaigns in an economic downturn, plus what the keys were to actually raising money during those uncertain times.
