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Making It in The Toy Industry with The Toy Coach

Azhelle Wade

How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |

Episodes
#219: Why He Went From Mattel to TCA and Launched His Plush ToyMay 08, 2024
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#218: Safe Social Media? The World's Largest Social Network For Kids with Ashley MadyMay 02, 2024
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#217: How To Make Your Toy Brand Climate Friendly with Helen TownsendApril 24, 2024
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#216: The Hidden Challenges and Opportunities in Toy Licensing with Anita CastellarApril 17, 2024
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#215: How He Launched an Action Figure Line from Ideation, Marketing, to Retail PlacementApril 10, 2024
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#214: Everything You Need To Know About MESH Accreditation For Your ToyApril 03, 2024
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#213: From Empath to Entrepreneur with Jana Hallam of Wonderwell Toy CompanyMarch 27, 2024
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#212: Why Your Toy Package Deserves More Than Matte with Anchor CreativeMarch 20, 2024
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#211: How To Efficiently Communicate Your Toy's Value Through Packaging with Anchor CreativeMarch 13, 2024
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#210: An Insider Look at A National Toy Trade Show in Las VegasMarch 06, 2024
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#209: How Women in the Toy Industry Are Building Dreams and Connections with Ehi Oviasu-KahnFebruary 28, 2024
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#208: When Motherhood Inspires Toy Invention with Ehi Oviasu-KahnFebruary 21, 2024
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#207: The Secrets To Networking in The Toy IndustryFebruary 15, 2024
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#206: How “No” Led This Game Creator To Unexpected OpportunityFebruary 07, 2024
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#205: Turning Ideas into Top Sellers with Robert YusimJanuary 31, 2024
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#204: Exploring the Secrets, Surprises, and History of Polly Pocket with Maude CampbellJanuary 24, 2024
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#203: How CJ Charles Turned Her Children's Book into a Plush DollJanuary 17, 2024
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#202: Gender Neutral Toy Sections Are Now Law In CaliforniaJanuary 10, 2024
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#201: 12 SMART Goals To Launch Your Toy Idea in 2024January 03, 2024
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#200: Virginia Lette Interviews Azhelle Wade The Toy Coach December 20, 2023
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#199: Speed Up Your Toy or Game Promotion Process With AIDecember 13, 2023
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#198: Speed Up Your Toy or Game Invention Process With AIDecember 06, 2023
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#197: How Get Your Products In Stores With A Pitch That Stands Out with Rick DerrNovember 29, 2023
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#196: Instant Insights Into The Toy Industry Uncovered at ChiTag Part 2 of 2November 22, 2023
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#195: Instant Insights Into The Toy Industry Uncovered at ChiTag Part 1 of 2November 16, 2023
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