How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardour into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
· MeUndies, the subscription company that’s revolutionizing underwear
· HeadCount, the nonprofit that registers voters at music concerts
· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
· Hagerty, the classic-car insurance provider with over 600,000 premier club members
· HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Find the book here:
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ABOUT PETER BOOLKAH
Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.
As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.
Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.
So if you are scaling up your business, you’re in a business transition period, and want to know more then connect with Peter at Boolkah.com
THE TRANSITION GUY
Peter Boolkah is the World's #1 Business Transition Coach and also known as ‘The Transition Guy’. This YouTube channel and his podcast is where he shares his unique and direct approach to taking back control of your business (and your life) while growing and transitioning your business from one level to the next.
As a business owner, transitioning your business is all about setting and reaching your goals as well as business transition planning and process.
Do you want to accomplish what you set out to do with your business? Do you have dreams of doing things other than running your current business? Could you do with some honest help and guidance to make it happen? If you answered YES then The Transition Guy is for YOU!