How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
How to Scale a Video Business
The 1-4-8 Rule That Changed Everything: How Matt Smolen Scaled Balloon Tree Without Burning Out EP#367
Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow?
In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio.
Matt reveals:
- The 1-4-8 rule that created consistent monthly revenue
- How he finally stopped micromanaging and started leading
- Why he ditched the traditional niche and leaned into his unique creative style
- The mindset shift that let him build a business that supports his life—not consumes it
If you’re ready to stop doing everything yourself and start building something sustainable (and fun), this episode is a must-listen.
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Learn more at www.videobusinessaccelerator.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com