Scale Your Video Business with Den Lennie
A podcast for production company owners who want a business that runs without them.
Den Lennie has spent 14 years coaching 178 video production companies through the same five stages: Operator, Juggler, Stabiliser, Strategist, Scaler. Each episode covers one move that helps owners climb from where they are to where they want to be.
No hustle theatre. No recycled frameworks. Just the work.
Scale Your Video Business with Den Lennie
From Dark Place to $163k Pipeline. EP #393
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Twelve months ago, one of my clients was in a dark place. Despite 11 years in business and a high-end portfolio, he was facing $30,000 in monthly overheads with zero visibility on future work. He was the classic Technician. Talented, exhausted, and the primary bottleneck in his own company.
In this episode, I break down the exact shift we made to move him from stagnant revenue to a $163,000 pipeline in just eight weeks. We didn’t focus on hustle. We focused on business logic and the correct sequence of growth.
If you are stuck at the $250k to $500k mark, your problem isn't a lack of effort. It is a lack of clarity on which lever to pull next.
Here’s what you’ll discover:
- The Probability Pipeline: Why scoring your leads is the only way to see three months ahead.
- Killing the Bottleneck: How to delegate creative sign-offs so the business can breathe.
- The $1,400 Day Rate: Why industry standard pricing is a ceiling you need to shatter.
- Sequence Over Information: Why the order of your fixes matters more than the fixes themselves.
- The Farmer Mindset: Shifting from daily operator to strategic CEO.
Stop acting like a technician and start building an asset.
Mentoring options : www.denlennie.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie