In this episode, Zornitza Stefanova joins the show and is interviewed by Bryan Amaral. Zornitza is Founder and CEO at BSPK, a global clienteling platform.
She was an early employee of Wired, (acquired by Conde Nast), eGroups (acquired by Yahoo) as well as Six Apart (a division of Say Media), imeem (MySpace), Prosper and other Silicon Valley technology innovators.
During her career, Zornitza has led product strategy and business development with a focus on consumer apps, as well as B2B services. She has been a guest speaker at multiple technology events and the entrepreneurship track at The Wharton School of the University of Pennsylvania.
Zornitza was born and raised in Bulgaria. She defected before the fall of the Iron Curtain and was granted political asylum in the United States, where she became a citizen. She graduated from Stanford University with a BA in International Relations and from The Wharton School of the University of Pennsylvania with an MBA in Finance. Her passion is the quest for better customer experiences powered by technological innovation and the discovery of better and easier ways to communicate, create and enjoy life and learning in the mobile age.
First, Zornitza shares her personal story and the motivation to create a clienteling solution. Then she shares her perspective on what is happening in today's retail market and what she hears from customers and prospects in Europe and the US. She shares her perspective on how various technological forces and changing customer expectations are necessitating a new way to engage and run retail operations.
Next, Bryan and Zornitza discussed the cultural imperative to be customer-focused and how to overcome change management challenges when transforming the store. Zornitza shared what BSPK believes is the key to associate adoption of new selling technologies.
Finally, Zornitza shared three principles that retailers should keep in mind as they move forward into the next age of retail:
1. Clienteling practices are essential to building loyalty.
2. Adoption stems from technology being an enabler not an obstacle.
3. Digitally enabled associates shows your customer that you are investing in their satisfaction and shows your employees that you are investing in their success.
Enjoy the show!
Resources:
BSPK Website: BSPK.com
Zornitza's LinkedIn: https://www.linkedin.com/in/zstefanova/
Bryan’s LinkedIn: https://www.linkedin.com/in/bryanamaral/
Bryan’s Website: https://www.clientricity.net
Bryan’s Email: bryan@clientelingpodcast.com or bryan@retailtechexec.com
Call Bryan: 404-348-4849
Tags: retail clienteling clientricity BSPK
In this episode, Zornitza Stefanova joins the show and is interviewed by Bryan Amaral. Zornitza is Founder and CEO at BSPK, a global clienteling platform.
She was an early employee of Wired, (acquired by Conde Nast), eGroups (acquired by Yahoo) as well as Six Apart (a division of Say Media), imeem (MySpace), Prosper and other Silicon Valley technology innovators.
During her career, Zornitza has led product strategy and business development with a focus on consumer apps, as well as B2B services. She has been a guest speaker at multiple technology events and the entrepreneurship track at The Wharton School of the University of Pennsylvania.
Zornitza was born and raised in Bulgaria. She defected before the fall of the Iron Curtain and was granted political asylum in the United States, where she became a citizen. She graduated from Stanford University with a BA in International Relations and from The Wharton School of the University of Pennsylvania with an MBA in Finance. Her passion is the quest for better customer experiences powered by technological innovation and the discovery of better and easier ways to communicate, create and enjoy life and learning in the mobile age.
First, Zornitza shares her personal story and the motivation to create a clienteling solution. Then she shares her perspective on what is happening in today's retail market and what she hears from customers and prospects in Europe and the US. She shares her perspective on how various technological forces and changing customer expectations are necessitating a new way to engage and run retail operations.
Next, Bryan and Zornitza discussed the cultural imperative to be customer-focused and how to overcome change management challenges when transforming the store. Zornitza shared what BSPK believes is the key to associate adoption of new selling technologies.
Finally, Zornitza shared three principles that retailers should keep in mind as they move forward into the next age of retail:
1. Clienteling practices are essential to building loyalty.
2. Adoption stems from technology being an enabler not an obstacle.
3. Digitally enabled associates shows your customer that you are investing in their satisfaction and shows your employees that you are investing in their success.
Enjoy the show!
Resources:
BSPK Website: BSPK.com
Zornitza's LinkedIn: https://www.linkedin.com/in/zstefanova/
Bryan’s LinkedIn: https://www.linkedin.com/in/bryanamaral/
Bryan’s Website: https://www.clientricity.net
Bryan’s Email: bryan@clientelingpodcast.com or bryan@retailtechexec.com
Call Bryan: 404-348-4849
Tags: retail clienteling clientricity BSPK