
Fishing Business Podcast
We talk to the top experts in the recreational fishing industry about fishing sponsorship, marketing, branding, content creation and everything else related to the business side of fishing.
Episodes
59 episodes
Have Faith in Products for Sponsorship
I got a chance to talk to Trevor McKinney at the G Loomis media event at the Bassmaster Classic in Ft Worth on the night before the tournament started. Trevor won the 2021 Carhartt Bassmaster College Series in November of 2020 which...
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Season 1
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Episode 57
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7:39

Bassmaster Classic Business Notes with Jeff "Gussy" Gufstafson
At the 2021 Bassmaster Classic in Ft Worth, I was invited to a G Loomis event where I had the chance to sit down with Elite pro Jeff "Gussy" Gufstafson, who was fishing the biggest event in fishing but still took the time to talk.We tal...
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Season 1
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Episode 56
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9:18

When Things Go Wrong
This week my friend Dena Vick joins me to talk about what to do when things go wrong.Dena is a Public Relations executive who owns an agency called King Eider Communications and works with some of the top fishing brands in the country o...
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Season 1
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Episode 56
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21:17

3 Negotiating Skills Everyone Can Develop
Rick Horrow is an expert of Sports Law, and in fact he pioneered the field. He also blazed a trail for public/private partnerships to fund development of stadiums, arenas, performing arts venues and other infrastructure. Then to top that ...
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Season 1
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Episode 55
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24:24

Program Your Content
Gary Morgenstern is an expert on content and how to figure out what kind of content your audience wants to consume. He has worked in television programming for the entirety of his decades long career. I worked with him when he was...
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Season 1
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Episode 54
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44:19

Ask Me Anything - How to Get Noticed by Sponsors
Quick tip on how you can catch the attention of potential sponsors.
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Season 1
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Episode 53
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4:13

Change your Mindset with Ty Southerland
Renaissance Man is a term used to describe someone who is good at many things, and defines the notion that humans should embrace all knowledge and develop themselves as fully as possible. A Renaissance Man is usually multi-talented, well-rounde...
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Season 1
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Episode 52
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38:47

How to Be Good On Stage
Dave Ittner from Yamaha Marine gives us advice on how to be better on stage.
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5:21

Adjusting Your Sails
I bet we all like to think we have a good plan laid out for the next 10, 20, or even 30 years or more. But sometimes things change. Happy, successful people know how to adjust their sails and ride the tide of changes.Our gue...
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Season 1
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Episode 50
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38:47

Get Better PR with Dena Vick
Quick tip on working with people in the media and public relations with Dena Vick from King Eider Media. Dena gives us insight into what people do that make her remember them and make her want to work with them again.
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5:21

Start a Mom & Pop Business with Resee & Blake Phillips from Eye Hole Jig
It feels like Fishing Entrepreneur Month here on the Fishing Business Podcast. Last week we talked about bringing a new product to market and focused on the patent process and marketing. This week we meet Resee & Bla...
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Season 1
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Episode 48
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38:47

Bring Your Invention to Market
Have you ever thought you had a fantastic idea for a new product in the fishing, hunting or outdoors world.....or anywhere else for that matter?Today's guest had a great idea and he did more than think about it. He patented it, fi...
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Season 1
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Episode 47
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1:06:49

No Contacts, No Problem
Quick tip from my friend Kolo - Jeff Kolodzinski who is Brand Manager at Johnson Outdoors over the Humminbird, Minnkota and Cannon brands on what to do if you want a job or sponsorship in the outdoors and you don't have anyone to network throug...
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4:51

How to Create Better Photos and Video
Shooting photos and video in the fishing space can be intimidating. You’ve got so much to work with…how do you separate yourself from all the hundreds of anglers out there taking pictures and video of themselves and others and filling our...
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Season 1
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Episode 45
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26:20

How to shoot video from a boat
Shooting video from a boat is not as easy as you might think. Jake Latendresse is a creator and videographer who shoots for the Bassmaster Elite Series as well as many other outdoor productions. He gives us a quick tip today about h...
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Season 1
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Episode 44
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7:45

How to Be Good on Camera
Jake Latendresse is one of the most gifted storytellers I know, and he tells his best stories visually. Jake runs a multimedia company called Latendresse Media Collective that produces extremely compelling outdoors content. He's als...
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Season 1
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Episode 43
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33:42

Sticking with Your Dreams with Rodney Clawson
Hoo boy! This one's going to be a real treat for y'all. My guest today might surprise you. Rodney Clawson is a Nashville Songwriter and if you aren’t familiar with his name, I bet you are familiar with his songs. ...
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Season 1
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Episode 42
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52:01

Keith Daffron, President of Vexus Boats on Work Ethic
Keith Daffron, President of Vexus Boats talks about the one elusive thing that can't be taught to a new hire.....work ethic. If you want a career in the outdoors industry, a strong work ethic will serve you well. Listen to this to f...
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2:43

Write Your Way to Your Dream Job with Courtney Nicolson of the Outdoor Channel
Courtney Nicolson from the Outdoor Channel is the guest this week on the Fishing Business Podcast. Courtney works for the Outdoor Sportsman Group which is a media group that owns the Outdoor Channel, Sportsman Channel, and World Fishing Network...
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Season 1
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Episode 40
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42:11

Dave Pfeiffer, President Shimano, On Excellence
Shimano makes some of the finest fishing gear on the planet and has a reputation for excellent engineering, scrupulous innovation and uncompromising performance. In other words, this is a brand known for excellence.This week Dave ...
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Season 1
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Episode 39
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28:02

Fishing Photographers to Follow
In Episode 36 I talked about some Instagram accounts I follow that I think do a great job with authentic, engaging content. This time, I want to introduce you to two of the best fishing photographers in the business. Follow these g...
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Season 1
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Episode 38
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5:53

Expand Your Market with Bill & Tyler Jordan from REALTREE
What a treat we have this week! Bill and Tyler Jordan are guests on the podcast. They are the father/son duo that host RealTree Outdoors on the Outdoor Channel and who are the catalysts for success behind the iconic RealTree brand.<...
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Season 1
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Episode 27
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38:30

Instagram Accounts to Follow
On this episode of the podcast, I want to try to inspire you to level up your Instagram feed. So many times we are tempted to post picture after picture of the fish we catch or the products we are pushing. But I want you to figure o...
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Season 1
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Episode 36
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6:33

How to Be a Winner Part 2
Deep, narrow, entertaining.Catfish, high character, morality clausesEngagement and a bazillion followers. We cover a lot of ground in Part 2 of our interview with John Skrabo, President of Lure Lock including all of the abov...
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25:42

How to Attract Sponsors When You Don't Have a Big Social Media Following
If you're on my email list, you know I encourage you to ASK ME ANYTHING and I will try to get an answer for you.This week we answer and ASK ME ANYTHING question from a listener who wants to make the jump to becoming a pro angler but doe...
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Season 1
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Episode 34
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2:36
