The New Warehouse Podcast
The New Warehouse podcast hosted by Kevin Lawton is your source for insights and ideas from the distribution, transportation and logistics industry. New episodes every Monday and Wednesday morning bring you the latest from industry experts and thought leaders.
The New Warehouse Podcast
EP 578: Smart Packaging Strategies with Shelly Nirvelli of DHL
Welcome to another episode of The New Warehouse Podcast, recorded live at Manifest 2025. In this episode, Kevin speaks with Shelly Nirvelli, Vice President of Business Development for Packaging at DHL Supply Chain. DHL Supply Chain is a DHL Group division focusing on comprehensive solutions like warehousing, transportation, and packaging. The conversation zeroes in on the role of smart packaging as a competitive differentiator. Shelly breaks down how DHL helps brands rethink packaging—from design and sourcing to final delivery—while improving sustainability, efficiency, and responsiveness to demand. Whether it's a clamshell for flea collars or a Halloween candy variety pack, DHL's approach blends tech, supply chain strategy, and customer focus to transform packaging into a value driver.
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