The New Warehouse Podcast
The New Warehouse podcast hosted by Kevin Lawton is your source for insights and ideas from the distribution, transportation and logistics industry. New episodes every Monday and Wednesday morning bring you the latest from industry experts and thought leaders.
The New Warehouse Podcast
The 2026 Material Handling Marketing Report: Why Thought Leadership is King
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The results are in. We polled the material handling community, and the verdict was overwhelming: 45% of you say Thought Leadership and Content is your #1 marketing priority for 2026.
The "Old School" way of selling in the warehouse—relying solely on spec sheets and cold calls—is fading. As new generations enter the workforce and high-tech solutions like AI and robotics become the norm, the way we build trust has fundamentally changed.
Buyers don’t just want a product; they want a partner who understands the future of the supply chain.
Kevin went live with Ashton Maxfield of Master Plan Communications to discuss these results and how to develop a thought leadership plan for your marketing strategy. Enjoy this previously live episode.
Learn more about Master Plan Communications here: https://masterplancommunications.com/
Learn more about our sponsors here: Ocado Intelligent Automation, MPC & IFS Softeon
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