The New Warehouse Podcast
The New Warehouse podcast hosted by Kevin Lawton is your source for insights and ideas from the distribution, transportation and logistics industry. New episodes every Monday and Wednesday morning bring you the latest from industry experts and thought leaders.
The New Warehouse Podcast
Product Identification Across the Supply Chain
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In this episode of The New Warehouse Podcast, Kevin Lawton chats with Jim Bureau, President and CEO of Loftware, about why product identification sits at the center of modern supply chain operations. With nearly 40 years in the market, Loftware has seen identification evolve from basic labels to a strategic enabler of collaboration, automation, and visibility.
Jim shares how connected packaging, standardization, and cloud-based systems help organizations break down internal and external silos while reducing costly disruptions. The conversation also explores the human side of automation and what’s next for identification technologies across manufacturing, life sciences, and consumer goods.
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