The New Warehouse Podcast

The E-Com 3PL Playbook: Win Brands, Scale Ops, & Protect Margins

Kevin Lawton

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0:00 | 1:13:18

Originally broadcast live.

E-commerce fulfillment is hyper-competitive. Brands are demanding faster SLA turnarounds, custom unboxing experiences, and complete real-time visibility—all while warehouse operational costs rise and margins get squeezed tighter every year.

Whether you’re a 3PL looking to break into e-commerce fulfillment or an established operator aiming to scale without operational chaos, we're putting this livestream on to serve as your actionable playbook.

Join Kevin as he sits down with three industry powerhouses to break down the full lifecycle of a profitable e-commerce 3PL.

What We’ll Cover:

1. How to position your 3PL to attract high-value DTC brands without entering a price war.

2. Vetting your Ideal Client Profile (ICP) and setting rock-solid SLAs before signing the contract.

3. Transitioning from B2B/bulk moves to unit-level pick-and-pack workflows.

4. Designing lean floor processes that handle 5x seasonal volume spikes without throwing extra labor at broken processes.

5. Spotting silent margin leakage: uncaptured custom labor, manual billing errors, and unmonitored SLA penalties.

6. Leveraging data and SKU-level profitability models to ensure every account remains profitable.



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