Business Anchors
Business doesn’t have to be boring. Business anchors Lloyd and Dan Knowlton share a 100% honest view in how to and how not to keep your business afloat. Lloyd and Dan learn about Business trends, business growth & marketing whilst trying to convince each other that they know what they’re doing. May contain nuts. Podcast sponsors: Adobe Express
Business Anchors
Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)
In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face.
They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy.
Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.
Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt