Business Anchors
Business doesn’t have to be boring. Business anchors Lloyd and Dan Knowlton share a 100% honest view in how to and how not to keep your business afloat. Lloyd and Dan learn about Business trends, business growth & marketing whilst trying to convince each other that they know what they’re doing. May contain nuts. Podcast sponsors: Adobe Express
Episodes
254 episodes
172: 6 EPIC Places To Get Marketing Inspiration From
In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.
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30:53
Knowlton Nugget 71 - Box Bollen (E165)
In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities li...
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7:46
Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)
In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed t...
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4:08
Knowlton Nugget 69 - Key Lesson About Managing Risk (E165)
In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of ...
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6:22
Knowlton Nugget 68 - Eat Some Frogs (E165)
Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficul...
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2:37
Knowlton Nugget 67 - Dan's Foot Cheese On Toast (E165)
Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast.Amid laughter, Dan and Lloyd discuss the importance of paying atten...
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2:37
171: 6 Lessons From Our EPIC Marketing Fails
In this episode, we delve into lessons from entrepreneurial mistakes and how they can lead to success.We discuss Boyd Bolton's infamous wig story and the importance of proper planning. We also explore evolving networking strategies and t...
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27:37
E170: 4 Clever Marketing Strategies NO ONE is Speaking About
In this episode, we explore the evolution of QVC into viral TikTok shopping videos and how clever engagement bait drives sales.We also discuss the surprising appeal of POV "Shop with Me" content, reveal why LinkedIn Thought Leade...
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30:36
Knowlton Nugget 066 - Qualifying in sales (E161)
Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time.Stop chasing every opportunity wit...
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7:12
Knowlton Nugget 065 - The importance of relationships (E161)
Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business.So stop rehearsing your lines at your next networking event and make real relationsh...
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5:59
Knowlton Nugget 064 - Communicating with clients (E161)
Join Dan and Lloyd as they dish out some juicy insights about the importance of customer perception using the example of Cameo apples.Lloyd opens up about his past slip-ups in not effectively communicating their successes, turning his b...
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9:11
E169: Marketing Lessons From Campaigns EVERYONE is Speaking About
In this episode, we dissect recent VIRAL marketing campaigns, from Specsavers' van stunt to subtle celebrity endorsements from David Beckham. We also discuss how AI programs, like Sora are allowing small-budget campaigns to challeng...
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35:52
Knowlton Nugget 063 - Dans poor segway skills (E161)
Lloyd doesn't hold back as he critiques Dan's segueing abilities and his tendency to interject with excited gasps. In short, this Nugget is just Dan receiving criticism from his brother or as Lloyd would call it 'brotherly love'.
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4:24
Knowlton Nugget 062 - What's the most fun job in the world? Robbie Knox Answers (E145)
Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. Wh...
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5:44
E168: 6 Marketing Ideas From The Best Campaigns of 2024 (So Far)
In today's episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl's cheeky personality approach to data-backed campaigns from McVities.We look into the challenges of originality in advertising, t...
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32:18
Knowlton Nugget 061 - Is Duncan Bannatyne rubbish at sex? (E154)
Lloyd shares a valuable insight about the dangers of comparing oneself to others, using humorous examples to drive the point home. By highlighting that people often showcase only their best aspects on social media, he encourages listene...
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7:07
Knowlton Nugget 060 - Would you rather never be able to lie at work or never be able to eat at work? (E145)
Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel p...
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4:35
Knowlton Nugget 058 - Should we KILL AI now? Chris Kubby answers (E145)
Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society.
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7:14
Knowlton Nugget 059 - How to be happy with 'Lloyd's Happiness Lifejackets' analogy (E154)
Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges. By envisioning life's stressors as passengers that weigh down the boat, he emphasise...
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8:22
Knowlton Nugget 057 - Lloyd ROASTS Dan...Hilarious! (E161)
Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the impor...
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4:24
E167: Profit Multipliers: Simple Strategies for Exponential Business Growth
Today's episode is filled with game-changing insights (we don't say that lightly)! We talk about the power of TESTING new marketing tactics & platforms like TikTok and LinkedIn Thought Leader Ads. We also reveal strategies to multiply your ...
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Episode 167
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40:35
Knowlton Nugget 056 - The unexpected benefits of investing in your health (E154)
Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being. These lifestyle changes und...
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4:48
Knowlton Nugget 055 - What can you do today to make you happier? (E154)
Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood. This reflection sparks a conversation about how dreams change over t...
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4:38
Knowlton Nugget 054 - Would you rather earn £250K managing 100 employees OR £50K with 0 employees? (E145)
Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal...
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7:07
E166: 5 Marketing Trends That Will Make You A Better Marketer in 2024
In this episode, we delve into 5 cutting-edge marketing trends, starting with the 'visual, data-backed product comparison' method developed by Prime (SO clever). We also dive into the power of UGC, reactive PR stunts, car crash advertising &...
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36:26