Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Your Digital Marketing Coach with Neal Schaffer
Organize, Follow Up, Grow: A New Digital Marketing Mindset
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Neal Schaffer
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Episode 426
Today we’re going to talk about something that can change the way you grow your brand — how you follow up.
So many people focus on getting new followers, but the real gold lies in the people you’ve already talked to.
It’s easy to lose track of warm leads, superfans, and partners when your messages are buried in your DMs and emails, which is why organizing your contacts and creating a system for follow up is so important.
When you have a personal CRM, you stop leaving money and relationships on the table and start to stay top of mind. You also are able to turn connections into real growth for your brand and business.
My recommended tool from this episode: Kondo
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