Your Digital Marketing Coach with Neal Schaffer
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
Podcasting since 2013 • 440 episodes
Your Digital Marketing Coach with Neal Schaffer
Latest Episodes
The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)
Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never touch the emotional brain that actually decides t...
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Episode 439
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40:57
Ranking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO Guide
Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT,...
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Episode 438
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34:42
Custom GPTs vs. Projects: The New AI Workflow You Need
Are you feeling the pressure to build a "Custom GPT" for every aspect of your business? You might be wasting your time. While the hype cycle tells us we need complex bots, the reality for most small business owners is that we just need better o...
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Episode 437
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42:21
STOP Using ChatGPT Prompts! The "3-Pillar" AI Content System
Are you frustrated that your AI-generated content sounds robotic, generic, or just "off"? You might be suffering from the "Vending Machine Syndrome"—feeding ChatGPT a coin (a prompt) and hoping for a gourmet meal.In this episode, I share...
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Episode 436
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21:13
Stop Posting Daily: The 4-Post Social Media Strategy That Generates More Leads in Less Time
Are you stuck on the social media hamster wheel? Most entrepreneurs feel the pressure to post constantly, chase trending audio, and "feed the algorithm" daily—often with little ROI to show for it. But what if you could cut your content creation...
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Episode 435
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32:16