Your Digital Marketing Coach with Neal Schaffer
Your Digital Marketing Coach with Neal Schaffer
Latest Episodes
Stop Treating LinkedIn Like Social Media: Introducing the 4-Cylinder LinkedIn Business Engine
LinkedIn in 2026 isn't social media — and if you're still treating it like Instagram's boring cousin, you're leaving the biggest opportunity in B2B marketing on the table. Four out of five LinkedIn members drive business decisions, but only abo...
10 Social Media Principles That Work for MrBeast's Beast Games, Lord of the Rings, and Your Business
Most businesses treat social media like a task to check off. Post something, hope it performs, repeat. But according to today's guest, that's exactly why most businesses are getting mediocre results — because social media isn't a task. It's a c...
People Not Prompts: The Marketing System AI Can’t Replicate
Two years ago, 60% of consumers said they were fine with AI-generated content. Today that number has dropped to 26%. Consumers are rejecting AI content faster than marketers can create it — and the brands that ignore this are paying a steep pri...
The Biggest Mistake Marketers Make with Visual Content (And the Simple Fix)
I've been saying for years that marketing is increasingly visual — whether it's social media, YouTube, websites, or even AI-generated content. But most of us aren't designers, and we're winging it when it comes to visual branding. My guest toda...
Stop Using AI Like a Search Engine — Build a Flywheel Instead
You're using AI every day — but is it actually getting smarter about your business? For most marketers, the answer is no, because they're treating AI like a search engine instead of a workspace. In this episode, I break down the AI Workflow Fly...